Recent Edit News and Analysis

Sage Advice from Nine Contributed Content Guidelines

You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it's heartbreaking to hear that "the client wants it written this way" or "this has already been approved." That's why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.

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9 Things Taylor Swift Told Baby Goats About Headline Writing

Did I make you laugh? Good, because if you have an inner Tina Fey or Jimmy Fallon, and you bring that instinct to work, you can come sit by me. Snark and humor resonate with readers and fuel headlines that people love to share. Enterprise tech headline writing, which I have been practicing intensely since 2008, also involves science, art, and muscle memory. Great headline writers keep up to date on the science, appreciate the art, and relish the practice.

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SWMS: 15 Years Old This Week

Fifteen years ago this week I sat in a Chicago hotel room, took out a notebook and wrote "Media Watch" at the top of the page. I was a vice-president at Ziff Davis Publishing at the time. ZD was a powerful force in the tech business and was about to go public. But my 14-year tenure there was about to end.

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