If you’ve worked less than five years in tech PR, you might not remember Jason Kincaid. The East Bay native was 22 when he walked into founder Michael Arrington’s TechCrunch and onto the tech world stage. Four years later, in 2012, Jason walked away.
What do you do when a publication has a monthly print-web audience of 40 million? If you’re in tech PR, you pitch it. When approaching The Atlantic, you’ll need the touch of a gem cutter. The 160-year-old publication doesn’t see vendors as newsmakers.
We developed the following thoughts in this two-part series while preparing to present last month at a subscriber site. Part 1 explores four factors that devastated the journalism business. Part 2 will explore four factors that can help it flourish once again.
When you think of publications that spot trends early, does Fortune come to mind? It certainly should in the case of The Ledger, Fortune’s ongoing look at “Fintech and Blockchain.” We studied the last month’s worth of articles (48 in all) and spotted the following patterns:
Tech edit industry veteran Matt Rosoff is a builder. He helped IDG build a web channel and event around BYOD. He built Business Insider’s west coast presence as well as its enterprise tech reporting team. Since January, Matt has built out CNBC’s tech reporting team.
To understand IT trade journalism today, understand Andy Patrizio. The freelancer works at home and writes for multiple publications. He’s technical at heart and sees “news” in terms of cool tech and its impact on business. Vendors matter less.
In your quest to land enterprise tech coverage, don’t overlook Constellation Research’s DisrupTV. It’s a weekly web-based video program co-hosted by Constellation CEO R Ray Wang and Salesforce chief digital evangelist Vala Afshar.
If you’re publishing to the Internet, and Facebook shares are your goal, the most powerful headline ingredient you can use is this trigram — “will make you.” That’s the word this week from BuzzSumo, which crunched 100 million headlines from March 1st through May 10.
There’s a certain fatigue about VR these days. It’s here and it isn’t. It’s 30 years old and brand new. What's the truth? Just as health tech and fintech finally got here, so will VR, AR and MR. For comms pros, as we said last month, it's smart to read up and prepare. But there's far to go.
The first company to sell virtual reality (VR) goggles and gloves, VPL Research Inc., was founded in 1985. How, then, can VR still be seen as an emerging technology? If you’ve ever applied a filter in Snapchat — and who hasn’t? — you’ve used augmented reality (AR). Why does AR seem so exotic?
Looking to contribute content to the world? Project Syndicate might be a place to do it. Founded in the early 1990s after the collapse of the Soviet Union, non-profit Project Syndicate is a web site that houses commentaries on economic, business and political issues of our time. Its tag line: "The World's Opinion Page."
Where are all the company profiles? They abounded when the IPO window was wide open. Not anymore. Back when he wrote for Forbes, Dan Lyons told us that PR people always wanted him to write "book reports" -- here's who we are, and we've done this and that. That sounds like a company profile, doesn't it?