Recent Edit News and Analysis

Fast Company's Harry McCracken and David Lidsky Discuss a Cover Story

The following is an excerpt from a Slack conversation held between Fast Company technology editor Harry McCracken and deputy editor David Lidsky in June 2018 as the pair were deciding whether to publish the Steph Curry/Palm cover story, and if so, how and when. Published with permission.

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Our CEO Profile Cheat Sheet

-- Updated Jun. 11, 2019 -- Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches -- but the context has to be there.

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Deep Dive: Cracking the Washington Post, Pt. 1

Only seven months ago, tech PR hotly anticipated tech edit hiring by the Washington Post. Eleven open positions promised new opportunity. In great measure, it never came. The reasons why -- which we analyze both in this piece and a companion piece -- may help guide your current Tier 1 strategies overall.

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Lindsay Ciulla: Read and Succeed

Picture this. It’s Sunday morning. You have no plans. You roll out of bed and grab a cup of coffee. Now... what’s in your other hand? For most of us these days, the answer is “my phone.” But are you scrolling Instagram with that time? Or –- alternatively -– are you reading a magazine?

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For Your Next B2B Speaking Opp, Tell It Techie-Style

The usual wisdom when it comes to pitching a conference or webinar session is to offer up someone from your marketing department. I want to give you a counter proposal: find the most technical person in your shop that you can give your talk and try to avoid pitching your CMO at all costs.

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Review: Techonomy NYC 19

Last week's Techonomy NYC 19 event attracted a small, passionate audience that heard brilliant and inspirational speakers. Amid the topics of IoT, 5G and AI were appearances by social media pioneer Jeremiah Owyang, Bank of America chief operations and technology office Cathy Bessant, and two presidential candidates, Andrew Yang and John Delaney.

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The Industrialization of IT Edit

Myth: B2B IT publishers sell advertising to tech vendors. Their media brands employ dozens of reporters and editors who weigh pitches about emerging companies and technologies. The best pitches bring the best coverage. Reality: B2B IT publishers are digital manufacturers, mass-producing behavior that signals buying interest. Here's what's really going on.

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eWeek Benches News Reporters, Builds 'Library' of Buyer Content

eWeek (formerly PC Week) is well into its 36th year and never has it been more different. Under the leadership of EIC Chris Preimesberger and QuinStreet top management, eWeek this month pulled back from news and analysis and refocused on helping buyers decide what to buy. PR folks won’t like that.

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Lewis DVorkin Emerges with Tap Stories: Storytelling for Mobile

Lewis DVorkin, the man who transformed Forbes.com, is inventing again. Now an adjunct professor at Cal State Northridge and the CEO of a startup called Newsroom.ai, Lewis has built a content management system -- Newsroom Studio -- designed specifically for smartphones. Its storytelling capabilities -- in the form of tap stories -- may amaze you.

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Edit 2020: Context, Emotion

Context and emotion aren't just coming -- they're here. The New York Times has begun classifying its articles by the emotions they generate. Sirius/XM recently launched several new audio channels programmed for listening while partying, barbecuing or working out. The newest clean-slate industry in America, cannabis, sells its products by context and emotion, too.

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Techonomy is Different

What makes Techonomy different? Founder and EIC David Kirkpatrick asks himself that every day. When David launched the brand in 2010, few event producers addressed how technology was transforming society. In 2010, President Obama finally got around to sending a Tweet. In 2016, candidate Donald Trump averaged 375 Tweets a month.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-01 15:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 19:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 12:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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