Newsletters sure are tough to pitch. Many lack bespoke content. Many are assembled by managing editors or junior folks with scant domain expertise. Others are columnists impervious to suggestion. Every now and again you’ll find someone pitchable, such as...
If you're looking for pitchable deep expertise in the IT infrastructure space, you can still find it in Packet Pushers, a team of podcasting publishers who celebrate their tenth anniversary this May. Freshly posted on their site is the 500th episode of the Heavy Networking podcast.
As someone who has been writing an almost-weekly Web Informant email newsletter since 1995, Sam asked me to comment on the current state of the art. It seems as if newsletters are having a new lease on life. Up until last summer, I wrote one of the Inside.com newsletters on IT security...
TechCrunch has announced yet another event series -- TechCrunch Early Stage -- designed to help seed and Series A startups grow quickly. The first event will take place Apr. 28 at the Hilton Union Square San Francisco. Events in Paris and New York will be announced later this year.
Editorially, what will Protocol aspire to? Editor-at-large David Pierce laid down some two-ton hints last month on his Twitter feed. Studying this list will help shape client expectations and help you build an approach to 2020's "place to be."
If you represent industry executives, you have a ground-floor opportunity to converse with a powerful journalist -- Protocol editorial director Emily Dreyfuss. Once Protocol launches later in Q1, she may get busy and not have time for karma discussions. Now she does. Here's the background.
Protocol continues to recruit top edit talent as its Q1 launch nears. Focused on "people, power and politics" within the tech world, the San Francisco-based edit startup is poised to challenge traditional Tier 1 and put big pressure on Wired, TechCrunch, Quartz and The Information to retain their best reporters.
Perhaps you read last month about Day 1 of the Wired25 event in San Francisco. Many a newsmaker spoke, and it was an A-list event from a speaker and attendee POV. Less was written about Day 2 -- "Culture & Fam" Day, Wired called it. The formula may become a brand-builder in the 2020s as the second digital generation comes of age.
This past year was tough on tech PR -- no need to recount the details. But in the nick of time IDG Insider Pro has breezed into town. Though it does run product reviews that appear on other IDG sites, it's no mere roll-up. It's got unique analysis and contributed content and much that other sites do not have -- and it's pitchable like the old days.
Beyond Innovation, the tech video series produced by Toronto-based Global Live, is an earned media opp. At first it may not look like one, but it is, and it's well worth checking out. Beyond Innovation "uncovers the world’s new and emerging technologies" through interviews with company executives.
If you've got the right kind of story, Protocol is bound to excite you. Announced last week and built by the founders of Politico, the forthcoming tech publication will launch in Q1 of perhaps the most important Presidential election year since 1860.
To nail that elusive company profile, make sure you’re studying the lists. Yes, one can apply for inclusion and what happens after that is something of a mystery. One can glean a lot from list results, however. For example, we recently studied a list within a list — the 20-company Rising Stars list within Forbes’s Cloud 100 — and here’s what we learned.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.