CNBC anchor Jon Fortt applies his 20-20 vision to the state of tech journalism in this 194-word insight about "what happened" and "what's missing." Jon's contribution is a companion piece to our coverage of Jason Calacanis's Jul. 7 appearance on CNBC.
Are you struggling to interest Tier 1 reporters in lesser-known clients? So is Jason Calacanis. The former journalist and well-known investor and podcaster sounded off Jul. 7 to CNBC’s Jon Fortt and two other hosts about the trouble he and other VCs have had in breaking through — especially to the New York Times.
The top ten companies gracing this year’s CNBC’s Disruptor 50 list received scant Tier 1 coverage during the previous 12 months. Based on SWMS research, the coverage that companies did receive was overwhelmingly from verticals. We did see three flattering profiles, worth deconstructing to see the elements they required.
Agencies and clients face a reckoning with contributed content. The latter still assumes that opportunities abound. More than 100 entries in the SWMS contributed content gatekeepers list proves them right. Then again, when it comes to Tier 1, it just might be best to pay whoever lifts the velvet rope.
-- Updated Aug. 20, 2020 -- Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches -- but the context has to be there.
Robots are great for many things, but answering chat requests isn’t one of them. I discovered this personally while updating information for the SWMS Paid Content Cheat Sheet. As a journalist, I’m used to visiting websites looking for information, especially PR contacts to request more information. There is nothing more frustrating than...
Bloomberg today launched Bloomberg CityLab, the editorial property it acquired last December from The Atlantic. Its mission is to bring readers “reporting, maps and data about local stories that make a global impact.” All Bloomberg CityLab content will be free to read through the rest of 2020.
Science coverage is everywhere these days. This should be good news for PR pros with science stories to tell, but it’s not that simple. Much of the coverage, obviously, goes to Covid-19. Less obviously, it goes to space. And beginning this month, other newsy topics have staked their claim. What shelf space is left? We studied 14 media brands and found out.
We spent time this week completing a recently-fielded Fortune subscriber study and it was revealing indeed. A good way to ascertain what’s important to a publication is to complete a subscriber survey. The questions are designed to deliver basic info about subscribers but also are framed to test future concepts.
No airplanes? No problem! We've moved our coverage-challenge brainstorming fully online, and we've learned (and re-learned) many a lesson, in prepping for the sessions and in conversation. Here's a Q&A summarizing problems and solutions relating to pandemic responses and social unrest -- and some general pitching do's and don'ts.
Looking to break through not only the noise but the doom? The Washington Post and Forbes each have launched newsletters that package news meant to inspire. We spotted several recurring story types. Maybe you can adapt one.
Fast Company last week unveiled The Queer 50, a first-ever list of LGBTQ women and nonbinary innovators in business and tech. The idea germinated in Fall 2019, when Fast Company editors and members of Lesbians Who Tech decided informally that “it was about time a list like this existed,” recalls FC editor Julia Herbst.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.