Recent Edit News and Analysis

Before Pitching a Narrative, Mock One Up

Most in-house PR pros crave lengthy Tier 1 narratives focused only on their company. Agencies want them focused on the lucrative client. Mock-ups can help. Why not write — at length — the story you envision? We did just that for a subscriber and here’s what we learned.

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Marker: About 'How' and 'Why'

It's been just five weeks since the soft launch of Marker, the new business publication from Medium. Based on an analysis of the 36 articles published so far, the content is predominatly business advice for startups -- and not appreciably different from what readers can find elsewhere.

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Amazing Visual Storytelling from the New York Times

If you're interested in state-of-the-art storytelling, look no further than last week's special report from the New York Times. Titled "The Office: An In-Depth Analysis of Workplace User Behavior," it's not necessarily something to read -- it's something to play with.

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Inside the FT's Profile of PagerDuty CEO Jennifer Tejada

Every CEO profile counts these days. Every enterprise software story does, too. So when we saw Financial Times west coast editor Richard Waters dedicate more than 1,000 words to PagerDuty CEO Jennifer Tejada, that was a big deal. How did that story come about?

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Axios 'Smart Brevity' -- A New Standard for Internal Comms?

By now you know about Axios and its "smart brevity" (which an Axios comms pro once described as "going deep, writing short"). More than a slogan, smart brevity is a bullet-based, easily scannable writing style designed to convey information clearly at a glance. And now it's more than a writing style...

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When Submitting a Post to G2, Know Your SEO

G2's contributed content guidelines are refreshingly explicit and perhaps a bit demanding -- you really need to know your SEO. Still, it's worth it: submitting to G2 may land you a surprisingly effective hit while revealing how trade editors see their jobs these days.

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Nico Grant's Atlassian Story, Deconstructed

Just when you think that AWS and Azure have all but monopolized Tier 1 enterprise tech edit, Bloomberg's Nico Grant publishes 318 words on a new pricing structure from Atlassian. Study the edit approach in Nico's Sept. 5 -- it's a strong news piece and also what PR success looks like.

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The Enterprisers Project Seeks Contributed Content

The Enterprisers Project, described by owner Red Hat as "a community of CIOs discussing the future of business and IT," may represent a contributed content opportunity for you. Content director Laurie McLaughlin (yes, formerly of IDG and UBM) explains why.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 10:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 11:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 09:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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