VC firm Andreessen Horowitz is building what you might call its own Wired -- a pro-tech media brand appealing both to consumers and business. It's unnamed as yet, but A16Z is hiring fast. So far, at least, parts of it appear to be pitchable.
Andreessen Horowitz is looking to hire an editor to manage guest posts. The VC firm's 936-word want ad reveals much about good contributed content. PR pros can go to school on this one, using these universal insights when pitching any outlet.
DEI awareness is one thing, applying its principles through official corporate language quite another. We had the opportunity to examine a style guide produced by a tech company steeped in content publishing. There's a lot to learn from it.
Three years ago we studied dozens of profiles carrying the headline, ‘Meet the Woman Who…” and “Meet the Man Who…” With gender now so fluid, we wondered whether that's now an insensitive construct, to be avoided. We asked Tier 1 editors what they thought.
It’s tough to recover when a key employee jumps ship, but that’s exactly what Decipher EIC Dennis Fisher managed to do, last month hiring Lindsey O’Donnell-Welch from rival Threatpost. Just like that, Decipher again is well-positioned to provide its context and analysis on cyberthreats and the efforts to thwart them.
SWMS contributor Leah McLean writes: Just as reporters need a reason why they should write the story being pitched, buyers of security solutions want useful detail on why they should buy. Being in close contact with these buyers as I am, let me share a real-world scenario.
Here's a highly scrollable way to see what we produced in the first quarter of 2021. SWMS in Review is well-suited to explain to someone else what SWMS is all about. Statistically speaking, we averaged one cheat sheet and one new pitch opp per week.
Perhaps you saw the headline in HBR: “Women-Led Startups Received Just 2.3% of VC Funding in 2020.” Google — the company — is out to fix that with a recently launched podcast called Founded… and its co-founder welcomes your pitch.
If you weren’t able to place any speakers in the 2021 RSA Conference, join the crowd. Though it’s too late for this year, SecurityCurve CTO Diana Kelley, who also serves on the RSA Conference’s ML/AI program committee, wants you to have the following useful info for next time.
[SWMS contributor Amanda Orr writes:] There's a quiet rumbling in the world of PR consultants and tech publicists: media relations is not what it used to be. The change didn’t happen overnight. Perhaps it’s because I’m writing this from my temporary home in Amman, Jordan, surrounded by Roman ruins, but I can’t help but imagine an archaeologist one day in the far off future, excavating a site in San Francisco...