SWMS Consultation

Sam Whitmore's Media Survey is an independent tech media consultancy that helps PR pros deliver better coverage for their clients. Founded in 1998, the service adds value for many dozens of tech PR agencies and global tech brands across the US with:
* weekly tech media research and analysis, sent in email and posted to our web site
* breaking news bulletins and analysis on our private Tweet stream, SWMSTweet
* weekly profiles of tech media editors and other influencers, audio interviews and coverage analysis
* Tech Edit Spotlights, regular deep-dive analyses of media trends, designed to help the pitching teams
* valet consulting services as requested (pitch analysis, new-business pitch assistance, target identification and much more) 
SWMS helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback:

On Aug 19, 2014, at 11:21 AM, Kim W. <[email protected]> wrote:

Hi Sam,

Based on your insider intel, [client CEO] is going to do [the interview] with [WSJ]. So awesome. Thank you.


Jun 21, 2014, at 11:07 AM, John xxx <[email protected]> wrote:

Hi Sam – AMAZING feedback from the team on your session. At least 6 people have used your advice on the pitch judging over the past two days and have secured interest from NYT, WSJ & others. Not bad, right?

Happy Saturday!


Jun 5, 2014, at 6:02 PM, Jennifer xxx <[email protected]> wrote:

Hi Sam,
I was hoping you could help me out with a pitch I’ve been having trouble with. My client will be speaking at an event in Mountain View next week and we have been tasked with getting a reporter to attend and meet with our CEO. ... [details]
Any help is much appreciated.

Jun 10, 2014, at 5:49 AM, Jennifer xxx <[email protected]> wrote:

Thanks so much Sam. It looks like [reporter] is going to come. Appreciate your help on this.

Jun 5, 2014, at 4:49 PM, Annie xxx <[email protected]> wrote:

Hi Sam- Thank you very much for your time today! It was hugely helpful and we’ve gained some wonderful insight to move forward with the media audit.

May 22, 2014, at 4:45 PM, Keren <keren [email protected]> wrote:

Hey Sam,

Thanks for coming in yesterday! As promised, we're going to start reaching out to you more often. 

Kate and I are working on a showcase event for xxx on xxx in San Francisco. We've included our regular contacts on our invite list, but we'd love to get some fresh faces in local consumer media, as well as specific verticals (retail, education, green, smart cities).

May 28, 2014, at 8:17 AM, Keren <keren [email protected]> wrote:

Hi Sam,

I just took a look at the names you sent -- thanks again! Exactly what we were looking for.


Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 05:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more