Subscribers have been asking about CES 2021 — speaking opps, demos, networking as well as media interest in attending. Here's a round-up of what we know at the moment.
You probably are inundated with new weekly newsletters to evaluate and pitch, but you might want to keep an eye out for this one -- even though it remains in private beta. The as-yet unnamed newsletter (it might be called "Reset") is produced by New York Times senior editor (and former Quartz EIC) Kevin Delaney...
Few topics interest our subscribers more than, "Whom do we pitch for holiday gift guides?" Thanks to contributing editor Rhiannon Pacheco, we proudly present a working list of whom to pitch, with contact info and commentary designed to boost your chances. Seventy guides in all.
Whether they're millennials or Gen Z, many younger Americans are starved for guidance on money management -- and of course tech and business editorial is happy to oblige. Here's our cheat sheet on reporters who cover the tech and relevant techniques.
Coverage in a given media type will deliver a specific result. The biggest disconnects in tech PR often come when clients push for coverage in a given media type without understanding what can come of it. In a remedial spirit, we offer version 1.0 of the SWMS Tech Media model, categorizing the benefits of media coverage by Tier 1, IT Trades, verticals, reseller media, podcasts & newsletters and paid media & events.
Subscribers routinely ask how they can crack LinkedIn News. What are they doing with all those editors -- 75 and counting? Here's a look at how LinkedIn News sees its role, and how you can make the most of approaching it, and LinkedIn in general.
Just when it looked like CEO profiles face extinction, a sharp-eyed subscriber alerted us to yet another profile pitch opportunity -- this one on the CrunchBase blog. If you've got a female founder with a compelling story, you're definitely in luck.
Fascinated with Substack newsletters? Nearly all are niche-y; many are pitchable. As in the world of podcasts, however, Substack newsletters often are launched by gifted, overextended SMEs who wind up writing once or twice -- or never -- and then abandon the project. Those who stick it out create big value for passionate readers.
Home delivery goes far beyond pizza and a growing number of reporters are building expertise in that area. Here's our latest list.
Cybersecurity journalist Adam Janofsky has a new gig, as editorial director of The Record, launched this week by security vendor Recorded Future. The Record will operate with full editorial autonomy, Adam told us. Kaspersky Labs' ThreatPost, Duo Security's Decipher and Avast's The Parallax have done so, too.
Here’s a look at the “soft power” in the Wall Street Journal — low-profile hires empowered by News Corp. to keep the 131-year-old newspaper viable in the 2020s. But first, a digression…
In ‘’How to Lead,’ the Financial Times offers one of the few ongoing weekly CEO profile opportunities in business journalism. Based on studying the most recent 15 interviews through Aug. 9, if you’ve got an executive based outside the US who imaginatively copes with Covid-19 — in a way that others can emulate — you’ve got a shot.