Forbes this month deepened its investments in C-title community with CxO, a platform designed to congregate points of view from CEOs, CFOs, CHROs, CIOs and CTOs. There’s new opportunity for pitching and relationship-building.
Consumer health reporters are harder to spot than they used to be -- thanks to Covid-19. New strains, new vaccines -- already scarce health journos have been tugged in every direction. We've got a core group of ten, including many from Tier 1.
Customer experience is a monster topic for industry analysts these days; what business doesn't have customers? It's strange, then, that CX journalists are relatively scarce, especially in Tier 1. Journalists tend to chase technologies and vendors, not behaviors. We've listed some of the journos who do. Who have we missed?
Most PR pros know to analyze their targets’ work before pitching. Few make the time. Even if they did, what exactly would one look for? Here’s an exercise anyone can do, and it can reveal quite a bit about how they might cover your news.
As a term, "future of work" has blurred into "workforce" and "workplace" and plays a big part in diversity, equity and inclusion editorial. Here's a fresh look at targets in this expanded space. Thirty names in all.
[SWMS contributor Leah McLean writes:] My career has been in tech from the start and for the last six years in the cybersecurity industry. The last two years I’ve been keenly determined to get to know the CISO – what makes them tick, keeps them up at night, how they think, their views towards the many technology vendors and solutions...
"VC Newsletters" is a vague headline, right? We mean, (a) newsletters from journalists who cover VC, (b) venture capital firms that have their own newsletters, and (c) platforms that serve the VC world. Most of the 24 newsletters listed (half from Substack) are pitchable, though it won't be easy.
TechCrunch Extra Crunch is about to relaunch EC-1, a series of in-depth, multi-part profiles of emerging, private tech companies. TC EC debuted EC-1 profiles in 2019, publishing five in all before Covid-19 began wreaking its havoc. TechCrunch has decided to try it again in 2021.
So you have a compelling “thought leadership” concept, eh? Can you draw it? If not, the pitch may not be imaginative enough. Enjoy our interview with Forrester Research founder and CEO George F. Colony and his tale of the "Technology Iceberg."
[SWMS contributor Rhiannon Pacheco writes:] While there are thousands of consumer tech-focused TV shows, print media outlets, podcasts and influencers, they tend to primarily focus on physical gadgets. Getting media coverage for apps can be challenging.
YouTube is replete with influencers, but who the heck are they? SWMS contributor Rhiannon Pacheco oversaw the production of this cheat sheet, that breaks out 45 influencers, from the US and abroad, with concentrations on hardware and apps. The app ones are especially hard to find.
Anyone in the tech media business probably wonders from time to time who the "top ten reporters" might be. A subjective process? Yep! We took a crack at it nonetheless. For our money, here's our list of the Top Ten reporters in B2C and B2B -- the must-pitch people.