Don't Overrate Forbes When Planning Fintech Edit Strategy

When planning your coverage strategies for 2021, rethink the power of Tier 1. Don't assume "Tier 1" means best-of-breed coverage. Tier 1 editorial brands imply a level of leadership that may not hold up under scrutiny. Remember too that the older the brand, the more prestige it tends to enjoy in the C-suite. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Eight SWMS Predictions for 2021

No single 2020 predictions list amounted to much, thanks to a pandemic and the murder of George Floyd. Next year begins a bit more clearly, with a conventional American president and a surging stock market. Oh, trouble lurks, of course. With the proviso that anything can go poof, let's gaze into the crystal ball...

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Digital Trends Forges Its Own Way for CES 2021

CES 2021 is six weeks away. We've been asking whether editors care. Most can't yet conceive of a virtual CES and are waiting to see what the Consumer Tech Association comes up with. The show organizer has announced keynote speakers and Microsoft's role as virtual platform provider and little more.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

CNBC's Technology Executive Council Summit: A Private Party

Media brands are hustling to build “community” and that trend will continue in 2021. Since executives can’t belong to them all, which one is best and by what measure? Based on attending and covering the 2nd annual summit late last month, we might suggest giving the CNBC Technology Executive Council a close look.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Profile: Derek B. Johnson, SC Media

You’ll struggle to find a better wordsmith than SC Media senior staff writer Derek B. Johnson. SC’s most recent reportorial hire writes clearly and fluidly, with voice, just as he did previously at Federal Computer Week. Security-minded PR pros might say, “Awesome! Will he cover my client?”

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Sam for details.

Rolling Stone Paid Community Lets Members Publish

Rolling Stone magazine this week will launch the Rolling Stone Culture Council, an invitation-only community that will let members publish contributed posts on the RS web site. The new RS community is being built in partnership with The Community Company, a virtual professional services firm that manages councils for Forbes and Bizjournals.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Pages