Thu, 2020-05-14 08:02
Sam
Keith Shaw: 5 Times I Needed Help From PR
Most journalists like to say that they don’t need help from a PR professional, but in my career I’ve found their assistance valuable in specific situations beyond general news requests. If you’re looking to be proactive and find areas where you can assist a journalist, these areas can be the start of establishing a relationship for future pitches and client outreach.
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While coronavirus and Covid-19 dominate all news, many publications offer coronavirus news tickers, special sections, newsletters and podcasts. Here's our cheat sheet on Tier 1 activity in this area. 
BuzzFeed senior technology reporter Alex Kantrowitz says he’s proud of his first book, Always Day One, published last month in hardcover and online. Always Day One explores management attitudes and techniques that keep Amazon, Facebook and Microsoft on top (Apple not so much, due to its secrecy, Alex says).
From a PR point of view, all Tier 1 TV interviews should go as well as the May 4 CNBC Jim Cramer interview of Salesforce founder Marc Benioff. Jim asked only four questions during the five-minute interview, three of which were veiled invitations for Marc to say whatever he had to say — which he did.
Attention media trainers: you’ll never see an executive “master the message” like Salesforce founder Marc Benioff did last week, live on the air, with Bloomberg’s Emily Chang and CNBC’s Jim Cramer. Marc was promoting the launch of 
Nothing brings PR anxiety like crickets, especially when you pitch contributed content and include the submission. Was the pitch bad? Was the piece bad, or both? Or neither! Or maybe "they just didn’t see it, so I’ll 'float it to the top of their in-box' in a day or two."
Among the Red Hat Virtual Summit attendees this week was veteran open source freelancer Steven J. Vaughan-Nichols. Here are his thoughts.
Want to register for virtual events coming soon? Here's our rolling list... 15 so far. TechCrunch Disrupt is on the bubble.
Attending Red Hat Virtual Summit 2020 was fascinating and, at times, fun. But we could see how demanding journalists could have been frustrated. Here are two journalists' views of the experience.
Conference coffee is awful, but you choke it down because there is no alternative. Likewise, a virtual conference is no substitute for the real thing. But it's all there is, so you make it work. Virtual conferences are popping up all over in the wake of the coronavirus pandemic. PR people love them as a way of keeping clients connected with journalists.
