[SWMS contributor Rhiannon Pacheco writes:] While there are thousands of consumer tech-focused TV shows, print media outlets, podcasts and influencers, they tend to primarily focus on physical gadgets. Getting media coverage for apps can be challenging.
YouTube is replete with influencers, but who the heck are they? SWMS contributor Rhiannon Pacheco oversaw the production of this cheat sheet, that breaks out 45 influencers, from the US and abroad, with concentrations on hardware and apps. The app ones are especially hard to find.
Anyone in the tech media business probably wonders from time to time who the "top ten reporters" might be. A subjective process? Yep! We took a crack at it nonetheless. For our money, here's our list of the Top Ten reporters in B2C and B2B -- the must-pitch people.
Does a SPAC angle help land funding round coverage? During Q2 and Q3 2020 it did for sure. Today it’s more of a toss-up. The SPAC’s financial terms might be interesting to a Marketwatch or Axios. In the end, of course, the company going public has to pull the news-making weight.
Forbes this week announced Journalist Entrepreneurs, a Forbes-branded newsletter platform, hoping to attract indie newsletter authors in the same way it attracted freelancer contributions ten years ago. Unlike the cattle calls of 2010, Forbes this time seeks to attract editorial stars who already have big newsletter audiences and social media followings.
We're starting to get valet requests about non-US publications -- what are they and where are they? Here's a working list of 40 tech publications across 11 countries. Pretty much an even split between B2B and B2C.
Most PR pros know about the ten Forbes Councils, providing relationship-building services and the chance to be published on the Forbes web site. Fewer know of two other Forbes community plays — Forbes EQ and Forbes Ignite. They’re worth exploring if your org — or your clients — focus on social equality and improving our world.
[Ed. note: this story is a bit different for SWMS, aimed at subscribers vested in cybersecurity.] If you know of organizations seeking experienced cybersecurity talent at affordable payroll costs, read on. The Cyber Future Foundation and Safal Partners have teamed up to build cybersecurity apprenticeship programs nationwide.
Christopher Mims isn’t your typical Tier 1 columnist. Chris reports his theses. Coming from a science background, he surrounds his opinions with lots of evidence — much of it empirical. Given the challenges associated with pitching someone like Chris, it might be best to think of him as a proxy for all of “Tier 1.”