Healthcare IT trades — like all trades — are in the relationships business. They typically make their money through F2F events, awards programs and premium services. Surprisingly few require registration or paid subscriptions, but all of them can be counted on to behave respectfully toward healthcare business. You won’t see the next Theranos being taken down in the trades.
In May 2017, IDG laid off Keith Shaw after 21 years of service. Today he’s EIC of seven-year-old Robotics Business Review (RBR), based down the road from IDG headquarters in Framingham, Mass. RBR’s audience isn’t anywhere near IDG size — about 150,000 uniques per month — but Keith and his team cover one of the most exciting tech segments on the planet.
David Pogue is tech media’s Sgt. Pepper: the act we’ve known for all these years and guaranteed to raise a smile. After a bout of obscurity at Yahoo Tech, David is back with new columns at the New York Times and New York Magazine, increased presence on CBS Sunday Morning and a forthcoming page-turner of a book.
In part 2 of the SWMS Healthcare Deep-Dive, we package 2019 healthcare trends as spotted by HIMSS and Rock Health. These are broad, general technology-based and care-based trends, summarized in bullets.
Even in a realm as “vertical” as healthcare, stories are still stories. Technology is transforming both business and society. Companies and their leaders face crises. Startups succeed and fail. Conversely, much is unique to healthcare. Few industries are more regulated, depend more on new science, and have such a direct impact on life and happiness.
RSA Conference (RSAC) has come and gone, and hopefully the email flow has finally stopped. As usual, the conference and its associated 300 or so emails shows what the best and worst PR practices are. This time I asked Sam if I could share with you my analysis of these inquiries, in the hope that we (we being the trade press) can work better with you.
Not all journalists operate the same way. This week’s SWMS editorial teleconference with B2B tech freelancers Pam Baker and Todd R. Weiss was a good reminder. When it comes to HARO/ProfNet, vendor blogs and survey stories, Pam and Todd see things differently.
Few things are tougher than building a useful list of reporters who cover funding rounds. Technically, any beat reporter could cover funding news based on the startup being a contender in an emerging marketplace. But PR folks mostly seek reporters who cover funding rounds from any VC in any market -- as they should.
Security researcher Brian Krebs this month published an analysis that only he could create. It's an exhaustive explainer on recent DNS hijacking attacks, purportedly conducted by Iranian hackers. How does a tech PR pro get the attention of this man? We asked around. Below is a compendium of what we heard back, both on and off the record.