Edit 2020: Context, Emotion

Context and emotion aren't just coming -- they're here. The New York Times has begun classifying its articles by the emotions they generate. Sirius/XM recently launched several new audio channels programmed for listening while partying, barbecuing or working out. The newest clean-slate industry in America, cannabis, sells its products by context and emotion, too.

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Techonomy is Different

What makes Techonomy different? Founder and EIC David Kirkpatrick asks himself that every day. When David launched the brand in 2010, few event producers addressed how technology was transforming society. In 2010, President Obama finally got around to sending a Tweet. In 2016, candidate Donald Trump averaged 375 Tweets a month.

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Tech PR Advice from TechCrunch

TechCrunch Extra Crunch this week posted a pair of articles containing admonishment and advice for tech PR pros. The top portion of the posts does appear for free in regular TechCrunch. The full text is available only to TC EC subscribers. We hereby excerpt (in fair-use fashion) what our readers most need to know.

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SWMS in Review: Q1 2019

Here's the debut of something we hope you like: a quarterly review of all the content posted here on the SWMS site. (You'll need your login and password.) "SWMS in Review" is ideal for your smartphone, thanks to Adobe Spark technology.  Please let us know what you think of SWMS in Review and how we can make it better. 

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Contributed Content 2019: Spotting the Beacon in the Dark

Which publications still accept one-off contributions? Of the 114 titles in our contributed content Google Doc, roughly 100 still accept standalone articles. Unfortunately, the most attractive venues -- Forbes, TechCrunch and WSJ to name three -- want ongoing commitments. Inc. and Entrepreneur already have hundreds of contributors and don't hunger for more.

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Contributed Content Coaching from the Financial Times

Financial Times opinion and analysis editor Brooke Masters this month produced a short video -- and companion article -- explaining how to contribute content to the publication. Brooke offers five basic points that every executive author should consider before pitching -- to the FT or for that matter anywhere else.

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Cheat Sheet: Sites that Sell Gear (Mostly) to Guys

It seems there are as many platforms as publications these days. A subscriber recently sent us a list of cool-things-to-buy sites, apparently geared to males and built on affiliate marketing, where the publishers make a commission on every item sold.

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Inside a Charm Offensive: the Los Angeles Times Covers Huawei

Invest 15 minutes in last week's LA Times profile of Huawei and you'll appreciate the power of candor. The Chinese telecom giant had every reason to expect a grilling from legendary journalist Norman Pearlstine and his team. Instead, Huawei received fair treatment in context useful for both parties.

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Apple News: What Readers Like

Data is scarce on how Apple News is doing, especially after last month's launch of Apple News+. Specifically, what are readers responding to? In table form, here are the articles published on the Apple News Twitter feed as of April 10, along with the associated number of comments, shares and likes.

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Who's Who at Apple News

Who runs Apple News? Our readers increasingly ask because they want to pitch it. Well, like LinkedIn, Product Hunt and other platforms, it doesn’t really work that way. A small number of human editors curate the top content in Apple News, drawing from Apple’s rich set of licensed editorial properties. They don't need PR pitches.

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Profile: Dan Frommer, The New Consumer

Former Forbes, Quartz and Recode editor Dan Frommer has launched The New Consumer, an edit brand "designed for anyone who’s curious about what’s new, what’s interesting and what’s important in the intersecting worlds of technology and consumer." Access to Dan's web site and twice-weekly newsletter costs $200 a year.

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SWMS Healthcare Deep-Dive: Google Docs

In one Google Doc, we analyze 116 articles across five publications, capturing authors, headlines, URLs and whether the article was positive, negative or neutral in tone. In another, we list the 118 editorial sections contained in 18 leading healthcare publications, accompanied by lists of Tier 1 and Tier 2 journalists, tables on site traffic (SimilarWeb) and coverage volume (IT Database), F2F events and more.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-07-24 23:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

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The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

Tue, 2014-07-22 12:53

As seen in Medium: Sharethrough bought billboards in San Francisco to promote this week's Native Advertising Summit.  We've seen some... Read more

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