Landing security coverage can be crazy tough. We hope this SWMS Security Deep-Dive will make things easier. The report frames the (cyber)security editorial landscape into eight segments with 21 sub-segments. It contains coverage examples within each. The mission is to frame what does get green-lighted, and to suggest roadmaps so you can place similar articles.
In January a subscriber assembling a new-business pitch asked us to shed light on the B2B tech edit scene: what should the prospect do? We're not sure how much light we shed, but here are the questions we were asked to answer, and how we answered them. We omitted the name of the enterprise vendor in question.
This week we take a fresh look at Wall Street Journal tech edit (at a subscriber's request). You’ll enjoy our latest Google Doc, containing vital data on 45 WSJ reporters, editorials and columnists you’re likely to pitch. More to come soon.
Decipher is the new security site that’s all about hope. The web site launched this week under the direction of editor-in-chief Dennis Fisher and senior managing editor Fahmida Y. Rashid. Both spent years in the IT trades — but that’s not what earmarks Decipher for success.
Sometimes a client has a big idea and wants to get it discussed at a newspaper's highest level. That's when you want to approach the editorial board. Here's a quick and dirty list of who's who on eight of America's largest and most influential newspapers.
The new TechCrunch web platform, launched in beta this week, will keep you reading more of what you’ve chosen. And it stands to change how you think of stories and pages. TC's edit direction remains the same — companies, technologies, founders and investors. It’s still about breaking news and smart analysis delivered wryly.
Podcasts continue to matter. Despite podcasts being hard to measure, the rise of smartphones has brought podcast ubiquity with it. Wearables will keep them even closer. So here's our all-new SWMS podcast list for 2019. There's 165 in the updated list. We deleted the defunct ones. Info fresh as of Jan. 24.
Updated Aug. 12, 2021 -- Clients want journalists to cover their press conference in Timbuktu and are willing to pay the T&E. You need last-minute help getting the e-book out the door. Where are the freelancers when you need them? Well, they're right here in the SWMS tech edit freelancer list. Info fresh as of Jul. 1, 2021.
-- Updated Feb. 24, 2018 -- Though the term "big data" no longer vibrates with chic, there's still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification. Some of these folks are targets; others are thought leaders whom reporters might quote.
-- Updated Sept. 17, 2019 -- We scrubbed this short-and-sweet list of event gatekeepers at World Economic Forum, TED, Financial Times, The Economist, Bloomberg, TechCrunch and Vox Media. We'll add to this list as time goes on.