Here's another profile of an unpitchable editor. Stop the madness! Right? Well, we learned quite a bit in our conversation with BuzzFeed senior technology reporter Alex Kantrowitz. He’s an inspirational 30-year-old who more than holds his own in one of tech media’s most powerful investigative shops.
The New York Times has been around since 1851. According to SimilarWeb, the NYT gets 400 million unique visits each month from more than 250 countries. Naturally, PR pros want to plug into this prestige and power — which is why many NYT editors often suspect your motives when you approach them.
If you’re focused on pitching Thomson Reuters tech reporters, don’t forget about their boss, global technology editor Jonathan Weber. Yes, his bylines these days are for editing, not for writing. Jon’s weeknight party-going days are long over, so you won’t see him around. So why get to know the guy?
In your quest to land enterprise tech coverage, don’t overlook Constellation Research’s DisrupTV. It’s a weekly web-based video program co-hosted by Constellation CEO R Ray Wang and Salesforce chief digital evangelist Vala Afshar.
Will there ever be another Walt Mossberg? The now retired consumer tech product reviewer was one of a kind. But someone, someday, is bound to emerge as the voice above all others. Don’t be surprised if it’s Bloomberg technology reporter Mark Gurman.
There's lots of AI coverage out there but few reporters approach the topic through company profiles. And of course the clients love those. So here's our crack at listing the journos who will shine a light on thre companies making news in AI, specifically machine learning.
Adrienne LaFrance, staff writer for The Atlantic covering tech, never worked in the trades. She never cranked out three stories a day. Adrienne once worked as an investigative reporter in Hawaii and reported for Boston University’s WBUR. She knows “story” crafted from the ground up.
There’s a certain fatigue about VR these days. It’s here and it isn’t. It’s 30 years old and brand new. What's the truth? Just as health tech and fintech finally got here, so will VR, AR and MR. For comms pros, as we said last month, it's smart to read up and prepare. But there's far to go.