Profile: Alex Kantrowitz, BuzzFeed News

Here's another profile of an unpitchable editor. Stop the madness! Right? Well, we learned quite a bit in our conversation with BuzzFeed senior technology reporter Alex Kantrowitz. He’s an inspirational 30-year-old who more than holds his own in one of tech media’s most powerful investigative shops.

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Profile: Jim Kerstetter, NY Times

The New York Times has been around since 1851. According to SimilarWeb, the NYT gets 400 million unique visits each month from more than 250 countries. Naturally, PR pros want to plug into this prestige and power — which is why many NYT editors often suspect your motives when you approach them.

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Profile: Jonathan Weber, Global Tech Editor, Thomson Reuters

If you’re focused on pitching Thomson Reuters tech reporters, don’t forget about their boss, global technology editor Jonathan Weber. Yes, his bylines these days are for editing, not for writing. Jon’s weeknight party-going days are long over, so you won’t see him around. So why get to know the guy?

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Profile: Matt Rosoff, CNBC.com

Tech edit industry veteran Matt Rosoff is a builder. He helped IDG build a web channel and event around BYOD. He built Business Insider’s west coast presence as well as its enterprise tech reporting team. Since January, Matt has built out CNBC’s tech reporting team.

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Profile: Andy Patrizio, IT Freelancer

To understand IT trade journalism today, understand Andy Patrizio. The freelancer works at home and writes for multiple publications. He’s technical at heart and sees “news” in terms of cool tech and its impact on business. Vendors matter less.

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Pitch Opp: DisrupTV from Constellation Research

In your quest to land enterprise tech coverage, don’t overlook Constellation Research’s DisrupTV. It’s a weekly web-based video program co-hosted by Constellation CEO R Ray Wang and Salesforce chief digital evangelist Vala Afshar.

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Reporters Who Write AI Profiles

There's lots of AI coverage out there but few reporters approach the topic through company profiles. And of course the clients love those. So here's our crack at listing the journos who will shine a light on thre companies making news in AI, specifically machine learning.

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Killer Trigram: 'Will Make You'

If you’re publishing to the Internet, and Facebook shares are your goal, the most powerful headline ingredient you can use is this trigram — “will make you.” That’s the word this week from BuzzSumo, which crunched 100 million headlines from March 1st through May 10.

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Profile: Adrienne LaFrance, The Atlantic

Adrienne LaFrance, staff writer for The Atlantic covering tech, never worked in the trades. She never cranked out three stories a day. Adrienne once worked as an investigative reporter in Hawaii and reported for Boston University’s WBUR. She knows “story” crafted from the ground up.

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Our Antidote to VR Hype

There’s a certain fatigue about VR these days. It’s here and it isn’t. It’s 30 years old and brand new. What's the truth? Just as health tech and fintech finally got here, so will VR, AR and MR. For comms pros, as we said last month, it's smart to read up and prepare. But there's far to go.

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AR/VR: Shapes of Things to Come

The first company to sell virtual reality (VR) goggles and gloves, VPL Research Inc., was founded in 1985. How, then, can VR still be seen as an emerging technology? If you’ve ever applied a filter in Snapchat — and who hasn’t? — you’ve used augmented reality (AR). Why does AR seem so exotic?

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