Tier 1 Editors: 'Best to Take Gender Out of Headlines'

Three years ago we studied dozens of profiles carrying the headline, ‘Meet the Woman Who…” and “Meet the Man Who…” With gender now so fluid, we wondered whether that's now an insensitive construct, to be avoided. We asked Tier 1 editors what they thought.

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Duo Security's 'Decipher' Takes a Hit and Bounces Right Back

It’s tough to recover when a key employee jumps ship, but that’s exactly what Decipher EIC Dennis Fisher managed to do, last month hiring Lindsey O’Donnell-Welch from rival Threatpost. Just like that, Decipher again is well-positioned to provide its context and analysis on cyberthreats and the efforts to thwart them.

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'Genius Makers' Reveals Priorities of Author Cade Metz

You may think of Cade Metz as a good writer, but he’s also a voracious reader — which in turn makes him a better writer. When Cade arrived at the idea of Genius Makers -- about “the mavericks who brought AI to Google, Facebook and the world" -- he set out to write “a nonfiction book about the AI arena, but to have it read like a novel.”

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Leah McLean: On CISOs, Reporters, and the 'Why'

SWMS contributor Leah McLean writes: Just as reporters need a reason why they should write the story being pitched, buyers of security solutions want useful detail on why they should buy. Being in close contact with these buyers as I am, let me share a real-world scenario.

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Cheat Sheet: Space/Satellite Targets

Covering the space business is hotsy-totsy these days. The fact that Musk and Bezos are involved hasn't hurt. The "space" beat isn't everywhere yet, but a look at this cheat sheet can help spot the contours. We favored Tier 1 as best we could. Still, whom are we missing?

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SWMS in Review: Q1 2021

​Here's a highly scrollable way to see what we produced in the first quarter of 2021. SWMS in Review is well-suited to explain to someone else what SWMS is all about. Statistically speaking, we averaged one cheat sheet and one new pitch opp per week.  

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Two Questions: Mark Gurman, Bloomberg

SWMS contributor Rhiannon Pacheco writes: We connected with Bloomberg consumer tech reporter Mark Gurman to explore what it would take for him to cover a less well-established company than Apple, and why he’s excited to explore (and cover) the technology that will follow the smartphone.

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Cheat Sheet: Environmental/Climate Change Reporters

[Updated and augmented: Jun. 7, 2021] Climate change and environment have entire publications dedicated to them -- Bloomberg Green, CleanTechnica, others -- but nearly all of Tier 1 has at least one beat reporter dedicated to one or both. Our list has grown to 25.

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