-- Updated Jan. 25, 2018 -- "We want broadcast in 2018!" Are you hearing that? The clients so rarely understand how difficult it is land a segment, let alone whom to pitch in the first place. Current as of Jan. 2018, here's a list of bookers and producers for a dozen of the biggest network and syndicated shows. The big names.
Perhaps you’ve seen How to Lead, the new weekly business leadership column from the Financial Times. It’s a showcase for executives with something compelling to say. Work & Careers editor Helen Barrett, who oversees the franchise, welcomes PR input but there are guidelines and we’ll get to them in a moment.
-- Updated Jun. 1, 2018 -- Which publications still run infographics? A subscriber recently asked us this good question. The answer is, more than you might think. We found 14 publications that ran infogs recently as edit-driven contributed content, across both B2B and B2C. We have removed the 2017 list as all but one of those publications no longer run infogs.
Does an editorial relationship remain valuable when the reporter goes to work for The Information? In so many words, many of our subscribers are asking this. For reasons we explore in our Tech Edit Spotlight, the day soon may come when you’ll have little choice but to approach The Information. Be ready.
Last month we explored four factors that devastated the journalism business. This week we explore four that can save it.
Wouldn’t it be great if all tech journalists were like Sean Captain? He writes about AI, big data and telecom, yet is open to even broader territory — “people and their ideas.” Though a freelancer, he writes principally for Fast Company, squarely in Tier 1.
What do you do when a publication has a monthly print-web audience of 40 million? If you’re in tech PR, you pitch it. When approaching The Atlantic, you’ll need the touch of a gem cutter. The 160-year-old publication doesn’t see vendors as newsmakers.
We developed the following thoughts in this two-part series while preparing to present last month at a subscriber site. Part 1 explores four factors that devastated the journalism business. Part 2 will explore four factors that can help it flourish once again.