Big Data Influencers

-- Updated Feb. 24, 2018 -- Though the term "big data" no longer vibrates with chic, there's still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification. Some of these folks are targets; others are thought leaders whom reporters might quote.

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SWMS Cheat Sheet: Paid Opps

Never have our subscribers shown so much interest in paid opportunities. So here it is, the SWMS Google Doc on paid opps in tech media, including Tier 1, IT, healthcare, fintech and security titles. We've listed 64 publications so far. We'll add titles and categories as requested.

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Eight Cool Tools for Comms Pros

Continuing with our 2018 focus on tools, here's a rundown on eight of them that can help tech PR and marketing pros. Some you know, some you may not. We're always on the hunt for new tools to publicize. Please share your insights with us on SWMSTweet and in your SWMS Slack channel.

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Axios and 'Smart Brevity'

When Axios launched in 2016, its founders described its goal as “smart brevity,” or more colorfully, as “Twitter meets The Economist.” Take a look, for example, at Sara Fischer’s most recent Media Trends newsletter and you can see that Axios has succeeded. Observe the form, not necessarily the substance.

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SWMS Trend-Spot: B2B Editorial

Occasionally a client may ask, "What's the big picture in B2B tech editorial?" If you're lucky, that is. Usually they're waiting for your deliverables. But every now and then it helps the client-agency relationship to go have the proverbial beer and discuss what's happening in B2B edit, in the seams where it's hard to notice.

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SWMS Cheat Sheet: Which Reporters Cover Rebranding?

This might be the year one or more of your clients decide to rebrand. You could go to beat reporters who cover the company, but it's unlikely they would write about the rebranding as such. For this job you'd need a marketing-minded reporter. Here's a list of candidates, fresh as of Jan. 2018.

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SWMS Analytics Insights: Editorial Engineering

In the increasingly metricized world of PR, a widely shared hit is the best kind. And a tool from ShareableMetrics makes it a breeze to see whose work is resonating socially. SWMS spent time this week and learned a lot with this two-year-old tool, which happens to be named ShareableMetrics, just like the company.

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Contributed Content Gatekeepers: The Directory

-- Updated May 17, 2021 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind Google Doc of gatekeepers is freshly scrubbed and augmented. It's the most popular aspect of our web site. Enjoy and good luck.

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