Yesterday we saw a comms pro Tweet this: "Seriously, super annoyed with how many of my regular news sites now require a paid subscription to read content. I understand the decision, I do. But I also can't afford to spend $200 per year on 10 different sites. Will prob have a negative effect on my online reading habits…"
Sometimes overlooked in the galaxy of Dow Jones edit properties is Marketwatch, and it shouldn’t be. The 21-year-old title employs roughly 50 journalists focused on markets and companies. The tech beat is covered by three reporters and a veteran columnist under the direction of technology editor Jeremy Owens.
Fast Company editors voted to unionize last week. So did the New Yorker’s. Should PR care? Not directly. Unionization does affect the editorial environment in which you pitch. Over time, if the economics of publishing don’t improve, the best journalists may well seek to work where editors are “protected.”
This list is short and sweet -- mostly Tier 2 -- of reporters who cover the customer experience. Analysts and book authors are more plentiful. List current as of June 2018.
How do you land coverage in WSJ Journal Reports? Pitch the beat reporters. “It’s hard to target these reports,” says senior editor Larry Rout. He explains that the best stories come from those with the domain expertise, be it in healthcare, energy or wealth management.
"Cloud" is pretty much a generic descriptor these days. For tech PR, a vertical context is more useful. Here we share a list of 30 cloud-minded reporters in the fields of healthcare, financial services and government. Names current as of June 2018.
How much does sponsored content cost these days? In our latest Google Doc, we share contact info, details and rates at 37 top edit shops. In B2B, you'll be surprised at how low the rates can be. Some titles guarantee a certain number of sales leads, or page views, or high-profile visibility on their site. Some will write your content for an additional fee.
MIT Technology Review laid off two of its four associate editors yesterday, Emily Mullin and Jackie Snow. Tech PR pros Tweeted encouragement to both. Some readers and editors offered freelance work or shared links to open jobs. The community takes care of its own.
SWMS contributing editor Lindsay Ciulla writes: Welcome to a new series focused on agency management concerns. Each month we’ll share a new post dedicated to issues and concerns that senior staff deal with on a regular basis.
In PR, what works is often what’s shared. That’s why this week we analyzed 200 beauty articles across Refinery29, Bustle, PureWow and Self to see what was shared, and how often, across Facebook, Pinterest and Twitter. We pulled the data using Shareable Metrics.