Here's a short list of autonomous vehicles targets. Many more folks than this cover the space; our list tends to focus on the most prominent publications.
Machine learning is transforming a whole lot and devops is no exception. Here's a cheat sheet on edit specialists in the field.
B2B platforms never got a lot of love from tech PR. Agencies don't track them because they don't revolve around "targets." Clients tend to discount them because their content carries little prestige. Meanwhile, B2B readers are voting with their feet.
G2's contributed content guidelines are refreshingly explicit and perhaps a bit demanding -- you really need to know your SEO. Still, it's worth it: submitting to G2 may land you a surprisingly effective hit while revealing how trade editors see their jobs these days.
Just when you think that AWS and Azure have all but monopolized Tier 1 enterprise tech edit, Bloomberg's Nico Grant publishes 318 words on a new pricing structure from Atlassian. Study the edit approach in Nico's Sept. 5 -- it's a strong news piece and also what PR success looks like.
Ransomware is here to stay and both business and trade media will have to assign resources to cover it. The following is a short list -- well, maybe not so short -- of must-pitch reporters in the space. Many obvious names here, some less so.
The Enterprisers Project, described by owner Red Hat as "a community of CIOs discussing the future of business and IT," may represent a contributed content opportunity for you. Content director Laurie McLaughlin (yes, formerly of IDG and UBM) explains why.
A subscriber recently asked us to differentiate how newsrooms are structured across magazines, newspapers, online/blogs and broadcast. Knowing who reports to whom, and about workflow, can help PR pros strategize beyond "the target." No target works in a vacuum.
Ketchum SAE Michael Porter writes: "I recently attended a PRSA event centered on best practices for working with consumer tech media, which featured commentary from CNBC’s Kif Leswing, Business Insider’s Megan Hernbroth, and ABC7's Mariel Myers (who was with CNET at the time of the event)...
If you've got something to say to ad tech and marketing pros, you'll want to check out Velocitize, a little-known marketing site published by WP Engine Inc. Its new editor, Eileen Smith, is rethinking the publication and is willing to hear from you.
The best-written pitch is the one that works. Your style is "good" when it leads to a hit. That said, there are all too many ways to go wrong. Our subscribers continually say that the crickets are chirping like never before. Is your pitch as good as it can be?
We get a lot of questions about TechCrunch Extra Crunch. Who reads it? How is it doing? Should we pitch it? So we checked in with TC EC editor Danny Crichton, who was happy to guide tech PR in how things were going, and how best to serve his new franchise.
