For some reason we've managed not to offer cheat sheets on key tech categories, so as the summer progresses we're going to fix that. Let's get started with a list of 20 AWS reporters -- the more obvious ones, who write frequently. Watch for our list of 20 AWS reporters who might not be so top-of-mind.
Got clients focused on mobile IT issues? Pitch Evan Schuman's The Zen of Mobile IT column at Computerworld. Formerly a retail IT columnist at CBSNews.com and eWEEK, Evan emphasizes that pitches must involve mobile IT issues that would impact Fortune 1000 IT execs and coders.
This is a bit of an experiment -- a tiny amount of words seeking to set apart Tier 1 from the trades. What are their core values? Are any shared? How are they similar and different? PR pros may know all this -- especially you vets -- but do the clients? Perhaps this short-and-sweet copy can (in a small way) make agency-client life easier.
Which has more unique monthly visitors, Forbes or Business Insider? Most clients would rather see coverage in Forbes, but it attracts less than two-thirds the audience of BI. We learned that and much else in a sweep of May 2019 audience data from SimilarWeb.
Sean Michael Kerner is a B2B tech reporter, and according to his LinkedIn profile, is an "Internet consultant, a strategy and developer/writer and sometimes entrepreneur." While Sean no longer writes for eWeek, he recently picked up freelance work at Business Insider and still writes for Enterprise Networking Planet, eSecurity Planet, ServerWatch and ITPro Today.
Looking for high-visibility distribution in the channel? Informa's Channel Partners is offering a fun way to get it. As part of September's Channel Partners Evolution 2019 -- a F2F event in Washington D.C. -- Channel Partners is hosting the Channel Futures Shark Stage, on which your client can plead its case to a panel of no-nonsense channel executives.
If you work in cybersecurity PR, you've got at least 102 rows on your own spreadsheet, each with the name of a must-pitch target. Are your names the same as ours? This month we scrubbed our list and tidied up the email contact info. Here it is. Happy pitching.
Here's a look back at work we produced during Q2 2019. SWMS in Review is designed by Christy Whitmore and presents beautifully on smartphones, thanks to Spark technology from Adobe. Like all our content, SWMS in Review is subscriber-only.
So the CMO believes in stretch goals and wants you to land a cover story. You know the odds and not the path. Thanks to Fast Company technology editor Harry McCracken, we at least can illuminate the path to this one, published in FC last fall. Read and learn.
The following is an excerpt from a Slack conversation held between Fast Company technology editor Harry McCracken and deputy editor David Lidsky in June 2018 as the pair were deciding whether to publish the Steph Curry/Palm cover story, and if so, how and when. Published with permission.
Here's a niche for you -- smart home industry analysts. Some of the usual suspects are involved, of course. Be sure to check out the handy Twitter list we have in there.
-- Updated Jun. 11, 2019 -- Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches -- but the context has to be there.
