Inside IDG's Insider Pro

This past year was tough on tech PR -- no need to recount the details. But in the nick of time IDG Insider Pro has breezed into town. Though it does run product reviews that appear on other IDG sites, it's no mere roll-up. It's got unique analysis and contributed content and much that other sites do not have -- and it's pitchable like the old days.

Pitch Opp: 'Beyond Innovation'

Beyond Innovation, the tech video series produced by Toronto-based Global Live, is an earned media opp. At first it may not look like one, but it is, and it's well worth checking out. Beyond Innovation "uncovers the world’s new and emerging technologies" through interviews with company executives.

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Lessons Learned from The Forbes Cloud 100 'Rising Star' List

To nail that elusive company profile, make sure you’re studying the lists. Yes, one can apply for inclusion and what happens after that is something of a mystery. One can glean a lot from list results, however. For example, we recently studied a list within a list — the 20-company Rising Stars list within Forbes’s Cloud 100 — and here’s what we learned.

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Deconstructed: A Contributed Piece that Drew a Big Audience

What makes for a smart approach to contributed content? Answer: something that you know has worked. A Sept. 25 Enterprisers Project piece called "Beware the dark side of agile project management" drew more page views than anything else TEP published that month. Let's deconstruct why.

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Cheat Sheet: Case Study Reporters

Sadly, there are only ten names -- in only five media brands -- on this list of reporters who might cover your case study. Who are we missing? In theory, any beat reporter is potentially a case study reporter, if there is a true breakthrough embedded in your news.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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