Reporters and editors love roundups, because it lets them quickly provide readers with lists of different companies providing similar offerings around a single topic, especially when that topic is timely (witness all the Covid-19 roundups lately). But PR agencies tend to dislike them, because they don’t get as much credit for a roundup placement...
As the Covid-19 crisis moves well into its second month, we've noticed a dwindling number of new story approaches to try. Roundups, with their low-payoff SOV, still rule, especially in B2B. This week did spot a few emerging approaches -- pretty much special reports -- but still providing paths for most tech companies and agencies.
[PR pro Amanda Orr writes:] Like much of the country, communications teams both in-house and at PR firms have been in a holding pattern. As we look at the Johns Hopkins tracker on a daily basis, watching the numbers of infections and fatalities climb, we knew (at least I hope most of us knew) that this wasn’t the time to send emails or make cold calls...
As furloughs and pay cuts ripple through media brands, alternate routes that once looked like a waste of time suddenly don’t. One of those routes is Medium. Pitching Medium-owned publications can be tough, because Medium has free access to thousands of posts that authors contribute each week.
David Strom says: "My inbox is overflowing with a virus: all Covid, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors, either: I’ve gotten pitches from genealogy vendors, and how sports reporters are coping now that there are no professional games being played."
CNBC anchor Jon Fortt offers his perspectives personally, not representing the views of his employer CNBC.
Writes tech edit vet Keith Shaw: "I’ve noticed a shift, given the coronavirus outbreak, in the types of robotics and automation stories that technology media sites are pursuing. At the top of the list now are stories about robots and automation companies that offer services and software that are helping to combat the virus..."