Lindsay Ciulla on Keeping the Clients Happy, Within Limits

It’s time to address the big bad B word: Budget. Oh, and that O word, too: Overservice. Budgets are one of the most important aspects of any client/agency relationship: they help set the basis for the scope, and without the dollars, an agency can’t operate.

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99 Newsletters To Read and Pitch

Are there more than 99 newsletters out there? Of course. But these 99 -- as presented in our fresh Google Doc -- are the ones that will matter most to you. We link to them, describe them, assess frequency and whether they're pitchable. Contributing editor Lindsay Ciulla delivered awesome research.

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What It Costs to Read 'Tier 1'

Yesterday we saw a comms pro Tweet this: "Seriously, super annoyed with how many of my regular news sites now require a paid subscription to read content. I understand the decision, I do. But I also can't afford to spend $200 per year on 10 different sites. Will prob have a negative effect on my online reading habits…"

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Profile: Jeremy Owens, Marketwatch

Sometimes overlooked in the galaxy of Dow Jones edit properties is Marketwatch, and it shouldn’t be. The 21-year-old title employs roughly 50 journalists focused on markets and companies. The tech beat is covered by three reporters and a veteran columnist under the direction of technology editor Jeremy Owens.

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Analysis: Here Come the Unions

Fast Company editors voted to unionize last week. So did the New Yorker’s. Should PR care? Not directly. Unionization does affect the editorial environment in which you pitch. Over time, if the economics of publishing don’t improve, the best journalists may well seek to work where editors are “protected.”

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-01 12:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 16:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 09:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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