Most B2B publications serve professional buyers of products and services. In B2C, typically, it’s all about passions. Is parenthood a passion? Some Spider Studios knows it is. The NYC-based web publisher is doing pretty well these days with the combination of Scary Mommy, Fatherly and The Dad.
Pitching columnists is often wiser than pitching reporters because they don't need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists at WSJ, NYT and Bloomberg, current as of June 2021.
Who covers social media? It's tough to tell since social media is so often casually mentioned in so many kinds of stories. Here's a list of 14 scribes -- overwhelmingly from Tier 1 -- whom you can pitch on behalf of clients focused on social media platforms.
A while back -- OK, a long while back -- a subscriber asked us to look into sponsored content. What were the trends? What was more common, one-offs or comprehensive packages? Are agencies increasingly "owning" sponsored content for their clients? In response, we produced a deep-dive with resources designed to help brands and agencies make the best decisions possible.
[SWMS contributor Clay Patrick writes:] Sponsored content can be a very daunting investment (at least it was to me when I first learned about its cost) but offering target audiences a controlled message with a massive credibility boost presents a significant opportunity.
Sponsored content is a tool in the toolbox. Considering the expense, it's smart to know exactly what one hopes to accomplish with it, and that it's the right tool for the job. To that end, our sponsored content deep-dive spotted five prominent themes/purposes in 2021. Maybe one of them will work for you.
If anyone truly understands the power of indie influence, it's got to be Lewis DVorkin. Lewis was the editor who transformed Forbes into a home for hundreds of independent contributors. Before that, in 2008, he launched the indie publishing platform True/Slant -- a decade before Substack appeared on the radar.
-- Updated Jun. 1, 2021 -- Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches -- but the context has to be there.