Cheat Sheet: Personal Finance Reporters

Whether they're millennials or Gen Z, many younger Americans are starved for guidance on money management -- and of course tech and business editorial is happy to oblige. Here's our cheat sheet on reporters who cover the tech and relevant techniques.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

The SWMS Tech Media Model

Coverage in a given media type will deliver a specific result. The biggest disconnects in tech PR often come when clients push for coverage in a given media type without understanding what can come of it. In a remedial spirit, we offer version 1.0 of the SWMS Tech Media model, categorizing the benefits of media coverage by Tier 1, IT Trades, verticals, reseller media, podcasts & newsletters and paid media & events.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Cheat Sheet: Substack Newsletters

Fascinated with Substack newsletters? Nearly all are niche-y; many are pitchable. As in the world of podcasts, however, Substack newsletters often are launched by gifted, overextended SMEs who wind up writing once or twice -- or never -- and then abandon the project. Those who stick it out create big value for passionate readers.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Introducing 'The Record,' Edited by Adam Janofsky

Cybersecurity journalist Adam Janofsky has a new gig, as editorial director of The Record, launched this week by security vendor Recorded Future. The Record will operate with full editorial autonomy, Adam told us. Kaspersky Labs' ThreatPost, Duo Security's Decipher and Avast's The Parallax have done so, too. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Deep-Dive: FT's 'How to Lead'

In ‘’How to Lead,’ the Financial Times offers one of the few ongoing weekly CEO profile opportunities in business journalism. Based on studying the most recent 15 interviews through Aug. 9, if you’ve got an executive based outside the US who imaginatively copes with Covid-19 — in a way that others can emulate — you’ve got a shot.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Cheat Sheet: Data Journalists

Refreshed Jul. 30, 2020 -- By request, here's a deep look at data journalism in Tier 1. We offer info on 16 data journalists working at the WSJ, NYT, Bloomberg, Quartz, Financial Times, The Economist and Minneapolis Star-Tribune. This certainly will get you started. Also included: URLs to Tier 1 dataviz content and Twitter feeds.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Pages