The online effect

InfoWorld's online-only approach hasn't changed overall coverage, except for what Doug calls "the online effect" that pushes reviews "toward more timeliness," and "more previews of high-profile products." Example: Lotus Notes and Domino 8. Doug expects about 200 reviews this year, down from 300 as maturing product categories "go by the wayside," (i.e. host-based intrusion prevention.) In their place, look for more SOA, virtualization, open source, green IT, enterprise data protection.

FT Readership

Circ U.S: 150K; Global: 450K to 500K, catering to a "niche, dedicated and active audience."

Digital Business

Digital Business is FT's regular supplement on information technology. Published with the global edition 16 times a year, Peter describes it as a "chance for FT to dig deeper into a subject that is vital to a large number of our business readers." The focus is not the technology itself but on "IT as used by business… to make money, save money, stay out of jail, those sorts of things." There is an associated podcast published a week before each print issue, and extra material published online as well.

"Long-term" changes

In spite of the early summer layoffs at CMP, InformationWeek's staff grew, up five or six full-time editors and ditto for technical feature writers. Rob says the changes both in staffing and restructuring position InformationWeek for "long term growth… for online and events, as well as print. Now we can get back to just producing good product."

The Beat

Victoria likes to call it "software in Silicon Valley" (with a basic emphasis on enterprise). She writes often in the first- and second-person - a highly voiced style. She averages about 20 articles a year but the total varies by story length and amount of reporting needed. She also writes a regular monthly column that "looks more at start-ups," and you'll also find her frequently on Forbes on Fox.

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