Video is hot. It's cheaper than ever to produce, and fresh distribution channels are emerging. On the consumer tech front, CNET Networks yesterday announced CNET TV, a video-on-demand (VOD) package of instructional content, news and reviews to be available in June through Cox Communications, TVN Entertainment and TiVo, and on the web later this summer. The videos will run 15 minutes and will feature CNET editors and reviewers on camera. ClickZ filed this article yesterday.
InfoWorld's online-only approach hasn't changed overall coverage, except for what Doug calls "the online effect" that pushes reviews "toward more timeliness," and "more previews of high-profile products." Example: Lotus Notes and Domino 8. Doug expects about 200 reviews this year, down from 300 as maturing product categories "go by the wayside," (i.e. host-based intrusion prevention.) In their place, look for more SOA, virtualization, open source, green IT, enterprise data protection.
Digital Business is FT's regular supplement on information technology. Published with the global edition 16 times a year, Peter describes it as a "chance for FT to dig deeper into a subject that is vital to a large number of our business readers." The focus is not the technology itself but on "IT as used by business… to make money, save money, stay out of jail, those sorts of things." There is an associated podcast published a week before each print issue, and extra material published online as well.
Having been in marketing for 17 years before deciding to work for LAN Times (which was owned by Novell circa 1988), Deni has seen “a complete revolution of the circle.” While many thought “mainframes were going away… most business still rely on mainframe for critical apps.” Even though she’s been around a long time, she is very approachable and constantly interested in learning as much as she can about the evolving tech landscape.
In spite of the early summer layoffs at CMP, InformationWeek's staff grew, up five or six full-time editors and ditto for technical feature writers. Rob says the changes both in staffing and restructuring position InformationWeek for "long term growth… for online and events, as well as print. Now we can get back to just producing good product."
In the wake of the sale to Insight Venture Partners, the remaining eWeek staffers are enjoying a boost in morale, according to Jim. Debt free and with the promise of investment from the new owners, things are looking up. Expect the staff to grow and note the following changes already in place:
Victoria likes to call it "software in Silicon Valley" (with a basic emphasis on enterprise). She writes often in the first- and second-person - a highly voiced style. She averages about 20 articles a year but the total varies by story length and amount of reporting needed. She also writes a regular monthly column that "looks more at start-ups," and you'll also find her frequently on Forbes on Fox.
The Register, based in the UK, boasts 2.2 million readers in the U.S., according to "independently verified" company figures. Compare that to eWeek's 1.8 million, Computerworld's 1.4 million or InfoWorld's 1.2 million. To continue the momentum, The Register is building out its San Francisco operations with plans to hire seven Bay Area reporters; Dan was one, Austin Modine joined in March and #3 starts June 1st..
Jason enjoys the challenge of holding both the editor and publisher titles at the oldest technology magazine in the world (1899). His responsibilities include print circulation, web sites, advertising, events, list rental, and webinars, staffing, you name it. "They asked me to make them proud… meet budgets… and to sketch out what a modern publishing company might look like," so he "turned it upside down." He halved the frequency of the print publication, and allowed it to "focus on what print does best: images and longer format investigative stories." They also launched a daily news website publishing three to five stories a day, including video, blogs, vlogs, mobile and recently launched text to speech (podcast) that allows all TR stories to be heard on mobile devices and PCs.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.