May 2007

The new Technology Review

Jason enjoys the challenge of holding both the editor and publisher titles at the oldest technology magazine in the world (1899). His responsibilities include print circulation, web sites, advertising, events, list rental, and webinars, staffing, you name it. "They asked me to make them proud… meet budgets… and to sketch out what a modern publishing company might look like," so he "turned it upside down." He halved the frequency of the print publication, and allowed it to "focus on what print does best: images and longer format investigative stories." They also launched a daily news website publishing three to five stories a day, including video, blogs, vlogs, mobile and recently launched text to speech (podcast) that allows all TR stories to be heard on mobile devices and PCs.

FC's New Editor

Bob Safian came from Time Inc., with time at Money, Time and Fortune. David: "He's a really sharp magazine maker in a way that the magazine has probably never had at Fast Company.

Freelancer:

Bruce appreciates a pitch that has "already thought through the story for Forbes. When the email comes it has character, challenge, obstacles overcome, the drama and the result." If you can add to that "disruption -- clear evidence of how this little company is changing the balance of power against a mighty Cisco or Microsoft or Exxon…our stock and trade is little guy picking on big guy."

Larry likes doing his own reporting and says he's pretty pitchable especially for bigger trends, i.e. virtualization, data center cooling, start-ups. Just remember, ZDNet is "an enterprise site."