SWMS Profile: Steve Lohr, New York Times

He's been around for a long time and many folks recognize his name, but getting to New York Times reporter Steve Lohr isn't easy. He knows what he wants. Covering IBM and Microsoft takes a fair amount of his time, but there's still room in his beat for enterprise computing and "the economics of technology." Hear him describe what that is -- as well as how PR pros can help him overal
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.