Thu, 2018-06-14 07:31
Sam
What It Costs to Read 'Tier 1'
Yesterday we saw a comms pro Tweet this: "Seriously, super annoyed with how many of my regular news sites now require a paid subscription to read content. I understand the decision, I do. But I also can't afford to spend $200 per year on 10 different sites. Will prob have a negative effect on my online reading habits…"
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.
Sometimes overlooked in the galaxy of Dow Jones edit properties is Marketwatch, and it shouldn’t be. The 21-year-old title employs roughly 50 journalists focused on markets and companies. The tech beat is covered by three reporters and a veteran columnist under the direction of technology editor Jeremy Owens.
Fast Company editors voted to unionize last week. So did the New Yorker’s. Should PR care? Not directly. Unionization does affect the editorial environment in which you pitch. Over time, if the economics of publishing don’t improve, the best journalists may well seek to work where editors are “protected.”
This list is short and sweet -- mostly Tier 2 -- of reporters who cover the customer experience. Analysts and book authors are more plentiful. List current as of June 2018.
How do you land coverage in WSJ Journal Reports? Pitch the beat reporters. “It’s hard to target these reports,” says senior editor Larry Rout. He explains that the best stories come from those with the domain expertise, be it in healthcare, energy or wealth management.
MIT Technology Review laid off two of its four associate editors yesterday, Emily Mullin and Jackie Snow. Tech PR pros Tweeted encouragement to both. Some readers and editors offered freelance work or shared links to open jobs. The community takes care of its own.
SWMS contributing editor Lindsay Ciulla writes: Welcome to a new series focused on agency management concerns. Each month we’ll share a new post dedicated to issues and concerns that senior staff deal with on a regular basis.
In PR, what works is often what’s shared. That’s why this week we analyzed 200 beauty articles across Refinery29, Bustle, PureWow and Self to see what was shared, and how often, across Facebook, Pinterest and Twitter. We pulled the data using Shareable Metrics.