Here's a list of prime targets for coverage of operational technology (OT). List is current as of August 2018.
Here's a list of prime targets for coverage of robotics. List is current as of August 2018.
Are you sure you want that CEO profile? Really, really sure? If your client is private and seeks additional funding or an IPO, you’ll want one. If you want to de-position nasty competitors, you’ll want one. In Tier 1, they come at a price.
In our companion analysis we looked at headlines and ledes of successful profiles. In this analysis we spot key ingredients in body copy. Find a way to get these elements in front of your client before pitching. Bake this stuff into your narrative.
Rarely do clients and agencies imagine the ideal headline on a compelling CEO profile. Editors always do. Thanks largely to analytics, they know what works in headlines, and what seems to work lately is “Meet the Woman Who…" and “Meet the Man Who…"
Here’s what fresh SimilarWeb traffic data can tell us about each of 15 Tier 1 titles coveted by the coverage-hungry. Our subscriber-only Google Doc reveals who's on the way up and who's on the way down.
An updated list of important video producers/targets at CNET, CNBC, TechCrunch and many more. We'll be porting this to Google Doc format in August.
The following are whom we see as key devops/appdev reporters and influencers, updated July 2018. Emphasis here on open source.
This beat has grown slowly and steadily in recent years. Here's our working list, as of Jul. 2018.
Search is in, social is out. That’s one of many things we learned this week after analyzing June 2018 traffic data — provided by SimilarWeb — on 15 leading tech and business publications. We sought to show how each publication attracts and retains its audience, and more fundamentally, who’s hot and who’s not.
Are junior reporters easier to persuade than senior ones? Because many subscribers think so, we've begun a Google Doc that lists tech reporters with three to five years of experience. We've got only 11 so far, but they work in big shops such as Bloomberg, WSJ and CNBC. Help us build this out.
Tech vendors pour countless hours and dollars into surveys and ask the comms people to publicize the findings. How do you coax busy, skeptical reporters to cover these things? As we did in 2015, we asked reporters to give one reason they'd cover vendor surveys and one reason they wouldn't. Here's what they said this time.
