Tier 1 Vital Stats: Audience Size

Our subscribers long have sought Tier 1 coverage, but these days there's an urgency like never before. As part of this week's SWMS Tier 1 deep-dive, we explore some fascinating numbers from SimilarWeb. Read on for eye-openers that will change the way you think about the edit landscape.

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Keith Shaw: 5 Times I Needed Help From PR

Most journalists like to say that they don’t need help from a PR professional, but in my career I’ve found their assistance valuable in specific situations beyond general news requests. If you’re looking to be proactive and find areas where you can assist a journalist, these areas can be the start of establishing a relationship for future pitches and client outreach.

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Benioff Masters CNBC

From a PR point of view, all Tier 1 TV interviews should go as well as the May 4 CNBC Jim Cramer interview of Salesforce founder Marc Benioff. Jim asked only four questions during the five-minute interview, three of which were veiled invitations for Marc to say whatever he had to say — which he did.

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Benioff Masters Bloomberg

Attention media trainers: you’ll never see an executive “master the message” like Salesforce founder Marc Benioff did last week, live on the air, with Bloomberg’s Emily Chang and CNBC’s Jim Cramer. Marc was promoting the launch of Work.com, software designed to help employers manage health and logistics details as employees slowly come back to work.

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Pitch Advice from Mo Marshall -- Analyzed

Nothing brings PR anxiety like crickets, especially when you pitch contributed content and include the submission. Was the pitch bad? Was the piece bad, or both? Or neither! Or maybe "they just didn’t see it, so I’ll 'float it to the top of their in-box' in a day or two."

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Red Hat Virtual Summit: Did Red Hat Get More Value Than IRL?

Red Hat Nation should have converged on San Francisco this week for the annual Red Hat Summit. Instead, it peered into its screens from all over the world, connecting to the first Red Hat Virtual Summit. Was the Summit worth it to Red Hat?

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