SWMS Editorial Teleconference: Michael Fitzgerald, freelancer

Michael Fitzgerald
Freelancer
June 2009

Thoughtful and articulate, Michael Fitzgerald is a kind of journalist that journalism cannot survive without. He is a storyteller, who ties together disparate elements to engage and entertain a casual reader. As a freelancer, Michael did well in 2008. But publications keep missing their ad page forecasts, and editors are starting to accumulate pieces that they've purchased but have no room to run -- at least in print. PR pros have a vested interest in heeding Michael's words and helping him -- and all storytellers -- to be successful.

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SWMS Editorial Teleconference: Eric Hellweg, HarvardBusiness.org

Eric Hellweg, editor
HarvardBusiness.org
June 2009

Beating your brains out trying to get business media coverage? Have you considered HarvardBusiness.org? The Harvard Business School produces some of the best thinking in the world, and since late 2007, so have readers of its web site. The guy who runs the show there is Eric Hellweg, whom you may remember from the original Business 2.0. He'll open your eyes to all the different pitching and participation opportunities for you and your clients. You'll see.

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SWMS Editorial Teleconference: Brian Bergstein, AP

Brian Bergstein, technology editor
The Associated Press
June 2009

Considering the power — and sanctity — of the Associated Press, it’s to the institution’s great credit that it has such a helpful PR advocate in the person of Brian Bergstein. He runs the tech show, and he knows his veteran staff quite well. When he says, “think like a reporter and imagine what the second-day take is going to be,” that’s authentic, spot-on advice. We were surprised to learn how up-to-date the AP is on video and slide shows, but AP’s core mission will never change. Write compelling, newsy pieces that subscribing organizations will publish, and that you — the reader — will want to read.

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TechWeb Prepares Interop TV

TechWeb will stage live TV programming from Interop next week in Las Vegas. After Tuesday's and Wednesday's keynote, "Interop TV" will broadcast from approximately 10a until the show floor closes. It will operate on Thursday as well, though not as late into the day.

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Ziff Davis Editors Take Pay Cut

Ziff Davis Enterprise editors took a ten percent pay cut last week, sources say.

That's par for the course these days. According to American Business Media via BtoB Online, b-to-b print ad pages declined 29.7 percent in Q1, while trade show revenue dropped 20.1 percent.

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Tech Publishers Grappling with Social Media

 

Three leading tech publishers are differing on the roles of social media.

IDG increasingly sees it as a way for tech vendors to generate better marketing content and higher sales. Archrivals TechWeb and TechTarget seem to disagree.

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Fastest, Slowest Tech Edit Sites

If you enjoy quick-to-load tech edit web sites, you'll want to experience PCWorld.com, PCMag.com and CNET.com.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.