Virtual TechCrunch Disrupt: Success on Day 1

Virtual TechCrunch Disrupt 2020 launched yesterday, the flagship event from Silicon Valley tech edit's biggest brand. Overall, it went well -- so much so that it's hard to imagine F2F events ever again being produced as they were before the pandemic.

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How WSJ, Fast Company are Framing the Pitchable Future

Few topics captivate reporters more than the future. SWMS this week studied the past two "The Future of Everything" reports in the WSJ -- and a dozen stories in Fast Company's The Shape of Tomorrow section -- to identify pitch approaches that might work for you. 

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In Development: An Indie Newsletter from Kevin Delaney

You probably are inundated with new weekly newsletters to evaluate and pitch, but you might want to keep an eye out for this one -- even though it remains in private beta. The as-yet unnamed newsletter (it might be called "Reset") is produced by New York Times senior editor (and former Quartz EIC) Kevin Delaney...

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Cheat Sheet: 2020 Holiday Gift Guides

Few topics interest our subscribers more than, "Whom do we pitch for holiday gift guides?" Thanks to contributing editor Rhiannon Pacheco, we proudly present a working list of whom to pitch, with contact info and commentary designed to boost your chances. Seventy guides in all.

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Cheat Sheet: Personal Finance Reporters

Whether they're millennials or Gen Z, many younger Americans are starved for guidance on money management -- and of course tech and business editorial is happy to oblige. Here's our cheat sheet on reporters who cover the tech and relevant techniques.

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The SWMS Tech Media Model

Coverage in a given media type will deliver a specific result. The biggest disconnects in tech PR often come when clients push for coverage in a given media type without understanding what can come of it. In a remedial spirit, we offer version 1.0 of the SWMS Tech Media model, categorizing the benefits of media coverage by Tier 1, IT Trades, verticals, reseller media, podcasts & newsletters and paid media & events.

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Cheat Sheet: Substack Newsletters

Fascinated with Substack newsletters? Nearly all are niche-y; many are pitchable. As in the world of podcasts, however, Substack newsletters often are launched by gifted, overextended SMEs who wind up writing once or twice -- or never -- and then abandon the project. Those who stick it out create big value for passionate readers.

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