Whoever thought this would ever be a beat? Well, strictly spreaking it's not a beat but part of a broader swath of territory patrolled by journalists covering the path forward from the catastrophe that is Covid-19. Here's a short list of those who are covering apps that will help detect infection.
We spent time this week completing a recently-fielded Fortune subscriber study and it was revealing indeed. A good way to ascertain what’s important to a publication is to complete a subscriber survey. The questions are designed to deliver basic info about subscribers but also are framed to test future concepts.
No airplanes? No problem! We've moved our coverage-challenge brainstorming fully online, and we've learned (and re-learned) many a lesson, in prepping for the sessions and in conversation. Here's a Q&A summarizing problems and solutions relating to pandemic responses and social unrest -- and some general pitching do's and don'ts.
If you're looking for backdoors into Tier 1, you might try some of the virtual events we list in our new cheat sheet. Most events are scheduled on an ad hoc basis, so that won't make it easy. Still, since so few PR pros know about these opps, your chances are decent.
Paid content is a tool in the toolbox, and one that deserves a long look in these chaotic times. Keep an eye on our newly-freshened and ever-growing list of publications and their rates -- B2B and B2C.
Looking to break through not only the noise but the doom? The Washington Post and Forbes each have launched newsletters that package news meant to inspire. We spotted several recurring story types. Maybe you can adapt one.
If it wasn’t before, Fast Company’s Work Life section became perfectly positioned when legions of readers began working where they lived and living where they worked. “I will say what our editor-in-chief, Stephanie Mehta, has said about Work Life, which is, it’s table stakes for us,” says deputy editor Kathleen (Kate) Davis.
Fast Company last week unveiled The Queer 50, a first-ever list of LGBTQ women and nonbinary innovators in business and tech. The idea germinated in Fall 2019, when Fast Company editors and members of Lesbians Who Tech decided informally that “it was about time a list like this existed,” recalls FC editor Julia Herbst.
What exactly do readers want? It depends on the publication, of course... and it also depends on the segment. Here's a simple diagram that you might find useful when shaping your narratives.
Ever wish you could see all of Tier 1 at a glance? In our latest SWMS Deep-Dive, we package SimilarWeb data to identify which Tier 1 titles have the most passionate audiences, the ones bigger globally than here in the US, the ones who appear to have punted SEO and those who just don't show up on social. Plan accordingly.
Tier 1 publishers can't do much to generate traffic to their home pages, or to get other sites to link to their articles -- but there's a ton they can do to drive traffic from search and social media. Using data from SimilarWeb, we explore which Tier 1 sites excel at it, and which don't. Tailor your pitch strategy accordingly.
Where do Tier 1 sites get their traffic? The main categories are (a) from visits to the home page, (b) from a link on another site, (c) from search and (d) from social. Using stats from similarWeb, we examine traffic sources for 15 Tier 1 sites, and you'll be surprised at the results.
