Anyone in the tech media business probably wonders from time to time who the "top ten reporters" might be. A subjective process? Yep! We took a crack at it nonetheless. For our money, here's our list of the Top Ten reporters in B2C and B2B -- the must-pitch people.
SWMS contributor Rachel Odenweller spotlights 30 titles across Tier 1 and healthcare. She added sample coverage links that correlate to recent edcal themes -- to show what kind of narratives have worked in the past.
Does a SPAC angle help land funding round coverage? During Q2 and Q3 2020 it did for sure. Today it’s more of a toss-up. The SPAC’s financial terms might be interesting to a Marketwatch or Axios. In the end, of course, the company going public has to pull the news-making weight.
Forbes this week announced Journalist Entrepreneurs, a Forbes-branded newsletter platform, hoping to attract indie newsletter authors in the same way it attracted freelancer contributions ten years ago. Unlike the cattle calls of 2010, Forbes this time seeks to attract editorial stars who already have big newsletter audiences and social media followings.
We're starting to get valet requests about non-US publications -- what are they and where are they? Here's a working list of 40 tech publications across 11 countries. Pretty much an even split between B2B and B2C.
Most PR pros know about the ten Forbes Councils, providing relationship-building services and the chance to be published on the Forbes web site. Fewer know of two other Forbes community plays — Forbes EQ and Forbes Ignite. They’re worth exploring if your org — or your clients — focus on social equality and improving our world.
[Ed. note: this story is a bit different for SWMS, aimed at subscribers vested in cybersecurity.] If you know of organizations seeking experienced cybersecurity talent at affordable payroll costs, read on. The Cyber Future Foundation and Safal Partners have teamed up to build cybersecurity apprenticeship programs nationwide.
Christopher Mims isn’t your typical Tier 1 columnist. Chris reports his theses. Coming from a science background, he surrounds his opinions with lots of evidence — much of it empirical. Given the challenges associated with pitching someone like Chris, it might be best to think of him as a proxy for all of “Tier 1.”
The following is an analysis of nine recent pieces by WSJ technology columnist Chris Mims, comprising headline and deck and experts quoted.
On the morning of Jan. 7, we emailed 30 reporters to ask the following: “As a journalist, will yesterday’s events change how you approach your work, and if so, how?” Responded one EIC: "I think I'll pass on this one." We got that a lot. Others did answer. Here's what they had to say.
Protocol next week will launch Protocol Enterprise, a program of expanded enterprise coverage comprising daily web editorial, twice-weekly newsletters, quarterly deep-dives and contributed content. “This is an enterprise moment,” Protocol president Tammy Wincup says. “It’s often communicated about as ‘a boring back-end technology’ but the reality is, there’s so much happening in enterprise tech...
[SWMS contributor Rachel Odenweller writes:] Historically, few of us have thought much about data privacy, either from a personal perspective or the perspective of clients. But in 2020 privacy came into focus with several data breaches, fears of government surveillance and the continuing saga of Big Tech regulation challenges.