Every CEO profile counts these days. Every enterprise software story does, too. So when we saw Financial Times west coast editor Richard Waters dedicate more than 1,000 words to PagerDuty CEO Jennifer Tejada, that was a big deal. How did that story come about?
It's too good to be true: the names and contact info for sixteen editors who oversee product selection in holiday gift guides? We scoured LinkedIn and followed chains until we found -- in our best estimation -- a core group of decision-makers who can put the clients' products on the holiday short list.
By now you know about Axios and its "smart brevity" (which an Axios comms pro once described as "going deep, writing short"). More than a slogan, smart brevity is a bullet-based, easily scannable writing style designed to convey information clearly at a glance. And now it's more than a writing style...
This cheat sheet is a bit different -- a loose "org chart" of edit operations at Forbes, CNN and AP. It's presented as a list, not a chart. It doesn't contain every name in each of these three huge organizations, but it does frame the top of each. None of those three orgs offer a masthead, so enjoy. Input and refinements welcome.
Former Forbes and New York Times SMB expert Loren Feldman is preparing to launch 21 Hats, an SMB community platform designed to be a vital resource for business builders nationwide. Loren says "21 Hats" reflects what all SMB execs must wear day in and day out.
Voice of America Silicon Valley bureau chief Michelle Quinn has a pitch opp for you if your newsmaker works within 100 miles of San Francisco and if your story can be told well in video.
Here's a short list of autonomous vehicles targets. Many more folks than this cover the space; our list tends to focus on the most prominent publications.
Machine learning is transforming a whole lot and devops is no exception. Here's a cheat sheet on edit specialists in the field.
B2B platforms never got a lot of love from tech PR. Agencies don't track them because they don't revolve around "targets." Clients tend to discount them because their content carries little prestige. Meanwhile, B2B readers are voting with their feet.
G2's contributed content guidelines are refreshingly explicit and perhaps a bit demanding -- you really need to know your SEO. Still, it's worth it: submitting to G2 may land you a surprisingly effective hit while revealing how trade editors see their jobs these days.
Just when you think that AWS and Azure have all but monopolized Tier 1 enterprise tech edit, Bloomberg's Nico Grant publishes 318 words on a new pricing structure from Atlassian. Study the edit approach in Nico's Sept. 5 -- it's a strong news piece and also what PR success looks like.
Ransomware is here to stay and both business and trade media will have to assign resources to cover it. The following is a short list -- well, maybe not so short -- of must-pitch reporters in the space. Many obvious names here, some less so.
