SWMS contributor Bob Scheier writes: Everyone and their brother seems to be looking for “thought leadership” these days – the unique, thoughtful insights that show you understand the technology you sell, and the industry you’re selling into, better than anyone else.
Fast Company seeks applicants for its upcoming Most Innovative Companies issue, due March 2022. FC this month held briefings to help prospective applicants shape their approach. Below is a summary of one session based on notes taken by an SWMS subscriber who attended. These notes were reviewed and augmented by Fast Company deputy editor David Lidsky.
SWMS contributor Bob Scheier writes: One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do.
In a Zoom world where it's all video and words, organizations may wind up missing the good old whiteboard. PR pros surely spent lots of time in conference rooms, sometimes forgetting to check whether those markers were truly dry erase markers -- not standard magic markers -- before they started scribbling. Whoops!
You'll like our forthcoming web site redesign, in part because its format demands that we produce more content than ever before. So we've begun experimenting with new elements and formats -- like this. A subscriber asked for a cheat sheet of industry events. Honestly, we can't beat these three lists already out there.
Which podcasts feature startup founders? Quite a few. Podcasts focused on funding, innovation and cool technologies all qualify, which seems like good news but in fact blurs things a bit. With these 14 'casts, you've got a starting point.
Here's a rare cheat sheet on channel reporters, specifically those who cover cloud and SaaS. Other than CRN's, the audiences are small. Niche is perhaps a better word.
Ask TechRepublic senior writer Veronica Combs about the future of work and she'll give you the summary you've been looking for: "it's all about change management." Perfect, right? No one has ever faced these challenges before. No consultancy has the playbook. "For executives it's about, 'Can you overcome your fear of change?' Fear is a powerful force."
As part of our deep-dive, we wanted to offer a baker's dozen's worth of targets who cover "the future of work" at least some of the time. It's still murky territory but most publications are allowing specialists to emerge. Interestingly, lots of freelancers, interns and UK-based journos.