Sponsored content is a tool in the toolbox. Considering the expense, it's smart to know exactly what one hopes to accomplish with it, and that it's the right tool for the job. To that end, our sponsored content deep-dive spotted five prominent themes/purposes in 2021. Maybe one of them will work for you.
If anyone truly understands the power of indie influence, it's got to be Lewis DVorkin. Lewis was the editor who transformed Forbes into a home for hundreds of independent contributors. Before that, in 2008, he launched the indie publishing platform True/Slant -- a decade before Substack appeared on the radar.
Relationships are the key to PR success. How many times have you heard that? In our experience, they are "a" factor but two others stand just as important. Let's explore them.
-- Updated Jun. 1, 2021 -- Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches -- but the context has to be there.
We put together a list of publications and organizations advancing the cause of women in tech. There's no contact info as yet -- this list is best used to study 2021 themes and gateways to further info.
Here are 13 experts who turn up quoted in the cloud coverage you seek. A few blog or contribute to media brands. We tried including names you might not be familiar with. Who are we missing?
Concerts are on the way back. Who covers that? We've got nine names for you, some national, some regional.
It's not too early to bear down on NFT reporters -- here's a list of 14. Many are tire-kicking at the moment, touching upon NFTs as part of a wider beat. Soon we should expect NFTs to be their own beat, living somewhere between crypto and e-commerce.
Here's a list of a dozen travel writers, mostly freelance. They represent a strong cross-section of Tier 1 and trades.
Agricultural technology has emerged as a beat in its own right, after being nestled within clean/green tech for a decade or so. Here's a list of 15 targets, comprising trades and verticals and an occastional Tier 1.
Andy Patrizio has been a tech freelancer for more than a decade. You may know Andy from Network World but he also writes for Business Insider and others. He’s technical, but strives to write simply because he knows his readers may not be. Andy depends on PR to contribute its share of story ideas. For you, Andy has this advice.
Here's a list of 14 top CRM targets -- the ones who write most often on the topic.