There must be fifty ways to cover cloud. Here we explore the bare metal angle, offering a dozen names, some familiar, some probably not.
Covering the space business is hotsy-totsy these days. The fact that Musk and Bezos are involved hasn't hurt. The "space" beat isn't everywhere yet, but a look at this cheat sheet can help spot the contours. We favored Tier 1 as best we could. Still, whom are we missing?
Here's a highly scrollable way to see what we produced in the first quarter of 2021. SWMS in Review is well-suited to explain to someone else what SWMS is all about. Statistically speaking, we averaged one cheat sheet and one new pitch opp per week.
SWMS contributor Rhiannon Pacheco writes: We connected with Bloomberg consumer tech reporter Mark Gurman to explore what it would take for him to cover a less well-established company than Apple, and why he’s excited to explore (and cover) the technology that will follow the smartphone.
[Updated and augmented: Apr. 8, 2021] Climate change and environment have entire publications dedicated to them -- Bloomberg Green, CleanTechnica, others -- but nearly all of Tier 1 has at least one beat reporter dedicated to one or both. Our list has grown to 25.
Perhaps you saw the headline in HBR: “Women-Led Startups Received Just 2.3% of VC Funding in 2020.” Google — the company — is out to fix that with a recently launched podcast called Founded… and its co-founder welcomes your pitch.
If you weren’t able to place any speakers in the 2021 RSA Conference, join the crowd. Though it’s too late for this year, SecurityCurve CTO Diana Kelley, who also serves on the RSA Conference’s ML/AI program committee, wants you to have the following useful info for next time.
[SWMS contributor Amanda Orr writes:] There's a quiet rumbling in the world of PR consultants and tech publicists: media relations is not what it used to be. The change didn’t happen overnight. Perhaps it’s because I’m writing this from my temporary home in Amman, Jordan, surrounded by Roman ruins, but I can’t help but imagine an archaeologist one day in the far off future, excavating a site in San Francisco...
Cade Metz is consistent. We interviewed him in 2008, 2012 and 2015. Each time he has carried the same message: though he reports on tech, it’s always about the people. This week we checked in with Cade to discuss Genius Makers, his new book about “the mavericks who brought AI to Google, Facebook and the world.” Again with the people!
Great content is there for the taking at The Conversation, a non-profit publisher with offices in the US and seven countries overseas. The Conversation disseminates its content under a Creative Commons license. This means that anyone can republish an article for free as long as one doesn’t edit it, and credits both the author(s)as well as The Conversation itself.
Can you trust columnists and contributors to be fair to the companies they write about, and to be free from biases and conflicts of interest? In the age of the "indie influencer," we can hope for these things. We also can put in the work. Here's the SWMS guide for where to look and what to look for, to avoid engaging with compromised publications or individuals.Here's a list of 18 core targets who cover digital transformation. Whom are we missing?