Thu, 2019-10-24 08:28
Sam
Lessons Learned from The Forbes Cloud 100 'Rising Star' List
To nail that elusive company profile, make sure you’re studying the lists. Yes, one can apply for inclusion and what happens after that is something of a mystery. One can glean a lot from list results, however. For example, we recently studied a list within a list — the 20-company Rising Stars list within Forbes’s Cloud 100 — and here’s what we learned.
Solutions Review has been out there seven years and few in tech PR ever ask us about it. That may change. As consolidation wreaks its havoc on earned media, Solutions Review is emerging as a "fresh-idea" B2B publisher for the 2020s. Case in point: the jams.
What makes for a smart approach to contributed content? Answer: something that you know has worked. A Sept. 25 Enterprisers Project piece called "Beware the dark side of agile project management" drew more page views than anything else TEP published that month. Let's deconstruct why.
Sadly, there are only ten names -- in only five media brands -- on this list of reporters who might cover your case study. Who are we missing? In theory, any beat reporter is potentially a case study reporter, if there is a true breakthrough embedded in your news.
Few publications have innovated like Quartz. It launched in 2012 as "mobile-first" and raced to embrace native advertising. Its first news app was a chatbot. It created amazing visuals and posted the code on GitHub. It had obsessions, not beats. So why is Quartz in trouble?
Get ready to pitch PitchBook News. It won't seek your product news. It might want your funding news. For sure, PitchBook News will sink or swim on its data and the context that editors can bring to it.
Most in-house PR pros crave lengthy Tier 1 narratives focused only on their company. Agencies want them focused on the lucrative client. Mock-ups can help. Why not write — at length — the story you envision? We did just that for a subscriber and here’s what we learned.
It's been just five weeks since the soft launch of Marker, the new business publication from Medium. Based on an analysis of the 36 articles published so far, the content is predominatly business advice for startups -- and not appreciably different from what readers can find elsewhere.
If you're interested in state-of-the-art storytelling, look no further than last week's special report from the New York Times. Titled "The Office: An In-Depth Analysis of Workplace User Behavior," it's not necessarily something to read -- it's something to play with.
