Forrester: Is Content Marketing Failing?

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research survey has found that 51 percent of those polled believe their content marketing is only "somewhat effective." In your heart, do you believe that stat?

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2014-06-23 21:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

Mon, 2014-06-23 21:35

We all remember the Marc Andreessen big idea "software is eating the world." His notion of... Read more

Pages