Forrester: Is Content Marketing Failing?

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research survey has found that 51 percent of those polled believe their content marketing is only "somewhat effective." In your heart, do you believe that stat?

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-08-14 21:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 09:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Mon, 2014-07-28 22:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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