SWMS Healthcare Deep-Dive: Part 1 -- Landscape Stories

Even in a realm as “vertical” as healthcare, stories are still stories. Technology is transforming both business and society. Companies and their leaders face crises. Startups succeed and fail. Conversely, much is unique to healthcare. Few industries are more regulated, depend more on new science, and have such a direct impact on life and happiness.

PR Winners and Losers from David Strom's RSA Inbox

RSA Conference (RSAC) has come and gone, and hopefully the email flow has finally stopped. As usual, the conference and its associated 300 or so emails shows what the best and worst PR practices are. This time I asked Sam if I could share with you my analysis of these inquiries, in the hope that we (we being the trade press) can work better with you.

Profile: Brian Krebs

Security researcher Brian Krebs this month published an analysis that only he could create. It's an exhaustive explainer on recent DNS hijacking attacks, purportedly conducted by Iranian hackers. How does a tech PR pro get the attention of this man? We asked around. Below is a compendium of what we heard back, both on and off the record.

Profile: Paul Roberts, EIC, Security Ledger

Anyone in a tech PR security role is likely familiar with Security Ledger, the security web site published by tech edit veteran Paul Roberts. Hired by the IDG News Service in 2002, Paul went on to work for InfoWorld, eWeek, The 451 Group, ThreatPost and CSM Passcode.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

TechCrunch Extra Crunch: Overview

TechCrunch this week introduced TechCrunch Extra Crunch, a premium subscription tier that brings extra content and services to the publication’s most passionate readers. Tech PR gets new opportunity to pitch startups without needing a news hook. (See related analysis.)

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 12:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

Pages