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Deep-Dive: Protocol Enterprise

One year ago Tom Krazit Tweeted: “…some personal/Protocol news: I’m now the Enterprise Editor for Protocol | Enterprise, overseeing coverage and planning for a big expansion. We are hiring for five (5!) new enterprise reporters to work with me and @JoePWilliams31…”

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Beware Hostile ‘Climate’ Edit

Protocol launched a climate vertical last week. Axios launched a new Climate Truths Deep Dive series, chronicling “how climate change affects nearly everything…” Insider this month launched a multi-part article series on Financing a Sustainable Future.

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TC’s ‘Equity’ Podcast Turns Five

TechCrunch’s Equity podcast turns five years old this week. If you haven’t listened lately, consider it. It’s “a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.”

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Change is Coming to 31-Year-Old ZDNet

Change is coming to 31-year-old ZDNet. According to EIC Jason Hiner, ZDNet is honing its focus on professionals of all sorts — not just IT pros. Its historic emphasis on B2B and IT will soon be over.

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Inside Datanami’s ‘People to Watch’ List

Datanami last week announced its list of 2022’s People to Watch. Datanami last week announced its list of 2022’s People to Watch. Eight men, four women. Six whites, six from cultures under-represented. “I can’t say that it’s a scientific process,” EIC Alex Woodie told us.

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FRIDGE NOTES

Doomclicking? Or Just a Generous Headline?

Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.

On Sponsoring Protocol

Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.

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