We came up with 11 targets who cover gifting. We blended corporate and consumer gifting because there just weren’t many specialists in this emerging editorial category. Listed in descending order of audience size.
Here are names and contact info for 76 GMA producers, writers and executives, including 12 bookers. Search “book” in the comment window to surface them. The predominant email syntax is abcnews dot com…
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Here’s a list of 15 targets well-suited for VC-based news with a Boston-based news hook. Most targets follow VC and startups as a beat. In other cases, the target’s interest will depend on the company and technology.
Looking for Tier 1 SMB targets? There isn’t a whole lot of SMB activity in Tier 1, in part because in the advertiser’s mind, “small business” means “small budget.” There’s that, plus LinkedIn has taken a lot of oxygen out of the room.
Quartz wants to know why its readers renew, and this week launched a survey to get answers. Below is an analysis of the survey questions and what the brand is up to.
We may be in a crypto winter but coverage of NFTs proceeds apace. This cheat sheet focuses on 14 targets in business titles and trades. We omitted the crypto verticals; dozens of targets populate them and are easy to find.
When Bloomberg TV and CNBC seem out of reach, Cheddar might not be. Founded in 2016, Cheddar now employs many dozens. Our easily searchable cheat sheet captures 56 anchors, reporters, producers and much more.
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We hope you spend lots of time on this brand new cheat sheet about reporters who typically cover product announcements. We say “typically” because product news is only one type of story these folks cover.
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FRIDGE NOTES
CNET insiders are leaking, helping Mia Sato deliver this powerful story, which alleges that CNET buckles to advertisers, and also, that editors knew about the unreliable AI-written copy, but owner Red Ventures made them use it anyway.
The latest from Futurism: ‘Leaked Messages Show How CNET’s Parent Company Really Sees AI-Generated Content…
They’re happy to spoonfeed you unlabeled AI garbage — but they’re terrified Google will take notice.’
Great scoop from the WSJ’s Alexandra Bruell (sub required).
Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”
AI won’t replace accountants, says ChatGPT, as published in Accounting Today.
Fortune this week announced Fortune’s Founders Forum, an extension of Fortune’s Brainstorm Tech franchise. Former Fortune reporter Polina Marinova Pompliano will co-moderate the first Founders Forum event in July, along with Michal Lev-Ram. Fortune Founders Forum will be co-located with Brainstorm Tech. Here is the press release.
Posted Stephanie Mehta on LinkedIn: “Barron’s is about to get a little spicy…in a good way.”
