Business Insider’s “Disruptive Go-Getters” (DGGs)
Disruptive go-getters is the type of reader that Business Insider is now trying to please. Talking Biz News posted an interesting story about this last
Disruptive go-getters is the type of reader that Business Insider is now trying to please. Talking Biz News posted an interesting story about this last
So much left over from the deep-dive… TikTok traffic to news interviews tends to be low, even with CEOs such as Andy Jassy… same with
From the UK-based Press Gazette daily newsletter, Feb. 7: “Meta made $135bn in revenue last year. In the UK alone it made more in advertising
The FT has detail on a collaboration between Microsoft and Semafor. Microsoft will prove Semafor with AI technology that will help Semafor spot timely news
Brad Stone is now editor of Bloomberg Businessweek, for which he was a senior writer from 2010 to 2015. Succeeding Brad as Bloomberg’s executive editor
… but he’d entertain selling a piece of the company to a smart investor. Sara Fischer of Axios has the story.
Tweets former TechCrunch reporter Catherine Shu: “I’m available for journalism and PR/comms work.”
Here’s an interesting list of 50 AI-related companies helping to advance America’s global agenda — as compiled by Andreessen Horowitz. Assume some of the 50
Investor Bill Ackman, who recently vowed to sue Business Insider, did some of the work for us, on who exactly BI laid off. Given BI
… that SWMS should “be careful about making generalizations” when we wrote this week that “social drives little to no meaningful traffic, especially in B2B.”
YOUR ACCOUNT
FRIDGE NOTES
Fortune editorial fellow Rachyl Jones wrote this 1,300-word feature that mentioned Neutrogena 29 times. An exec from Neutrogena’s parent company was quoted four times. Fortune ran Neutrogena’s art. Yet Neutrogena was not mentioned either in the headline or the lede. The headline: “Face-scanning AI apps are giving cosmetics companies deeper connections, and selling points, with customers.” There was no reporting done on any other app.
Says GPT-4: “The primary focus of the article is on Neutrogena’s utilization of AI technology.” Says Google Gemini: “This story is about Neutrogena’s AI skin analysis service called Skin360.” Says Claude 3: “This story is about Neutrogena’s AI-powered skin analysis service called Skin360.”
Can you imagine the frustration in Neutrogena comms? Fortune’s design — in sections and on author pages — permits only the headline to show. That’s all the reader has in order to decide whether to stop and read. All that time invested with no mention of your company where you need it most.
Here is the application to the U.S. patent office. You can already talk to OpenAI’s ChatGPT app. That was only the beginning.
Bloomberg last year announced its own AI technology, BloombergGPT, designed to help investors make decisions. BloombergGPT was built to draw from the treasure trove of data Bloomberg built over the years. Now word has emerged that after spending $10M on the project, BloombergGPT cannot outperform GPT 3.5 on comparable data.
Kyle Wiggers filed this powerful investigative piece on all the dreck you can find in OpenAI’s GPT store. Expect more digging like this from multiple TC reporters, under the direction of new bosses Connie Loizos, Matt Rosoff and Julie Bort.
Fortune and Adweek have said as much. Foundry/IDG closed its CMO publication last year. Marketing Week columnist Mark Ritson has a hilarious response to all this “horseshittery,” as he describes it.
The site AP Buyline launches Mar. 18, according to Axios. The AP wants to recommend some products and services to you. Even the newswires are diversifying.