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Pitch Opp: SEO Revisions

Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.

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Introducing Digital CxO

DigitalCxO is the latest site from Techstrong Group, publishers of Devops.com, Security Boulevard, Container Journal and other deep B2B titles. Launched this week, Digital CxO is overseen by Techstrong CEO Alan Shimel and directed day to day by chief content officer Mike Vizard, longtime B2B freelancer and former top editor at InfoWorld, PC Week and CRN.

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Bob Scheier: ‘Hey Vendors! Put a Media Contact on Your Web Site!’

I’m finding that a surprising number of vendors have removed or hidden the “media contact” links on their sites. They’ve been replaced by lead-snagging “bots” asking if I’d like a demo or what “digital transformation” challenges I’m facing, and generic “Contact Us” pages that may or may not lead to someone who can respond to a media request.

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Discover the Empowered CMO Network

If you know of female CMOs seeking professional development with a twist, point them toward the Empowered CMO Network. Founded in 2017, the Empowered CMO Network has 950 members and counting — almost exclusively based in the US.

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‘Extra Crunch’ is Now TechCrunch+

TechCrunch this week retired its Extra Crunch brand, ending what proved to be an interesting 31-month experiment. TC’s paid edit product is now called TechCrunch+, only slightly different in composition from its predecessor.

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FRIDGE NOTES

Open Stats for Nov. 30 SWMS emailer

The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune contributed content formulas; “Challenge of 2023” analysis; Krazit/Kaye share what works; Protocol shuts down; cheat sheet on VC events/SMB events; cheat sheet on smart lighting

A16Z’s ‘Future’ Shutting Down

Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how great you are. Future.com, from my periodic glances, is a snooze fest, devoid of even the most justifiable skepticism and tension,” wrote Brad Stone, a veteran tech journalist, in a Bloomberg newsletter this year.”

Rachel Metz Laid Off from CNN

From Mastodon…

Rachel Metz on mastodon @rachelmetz@mstdn.social

CNBC Reporter Suspicious of PR

CNBC personal finance senior editor Jim Pavia posted this on Twitter: “A PR rep pitched an op/ed and said it was exclusive to CNBC. We did edits and I pinged her with a pub time. She said colleagues sent the piece to another media outlet “unbeknownst” to her and it published. Wonder why my comfort level is so low when it comes to PR firms?”

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