How do private companies get covered by reporters committed to cover public companies? Like anything else in PR, it’s difficult but not impossible. Here’s something of a toolkit we hope can help.
VentureBeat staff writer Kyle Alspach wrote 15 articles last week. Yes, fifteen, and they averaged a bit more than 900 words each. So if you’ve have a hard time reaching Kyle with your cybersecurity pitch, that could be why.
PR pros often wonder how to measure the influence of a particular publication. Similarweb measures audience size and that’s great. How do you measure a publication’s relationship with its readers?
Axios Pro officially launched last week. It comprises three verticals focused on “PE, VC and M&A” news in fintech, health tech and retail. Later this year, look for climate and media verticals. Price: $599 a year for each vertical, after a 14-day free trial.
Apart from the new targets, there’s much to grasp about Protocol’s new investments in enterprise tech edit. In the biggest picture, Protocol owner Axel Springer is investing in Protocol across the board.
Supply chain editorial will continue long past the December holiday season. Bloomberg and the Financial Times each have run more than 50 articles about the supply chain in December alone — and few had to do with holiday shopping. Can you get in on some of that action?
SWMS contributor Bob Scheier writes: A company’s Wikipedia entry is often one of the first to come up in response to a Web search, and might get more exposure than its Twitter, Facebook or other social media account.
Nominations are now open for Datanami’s People to Watch 2022 list. Managing editor Alex Woodie will oversee candidate selection and says now is the time — he’s open to your suggestions. Focused on all-stars in the world of big data, the 7th annual list will debut early next year.
How is CES being covered this year? The situation is still “clear as mud,” as our August head line stated. We’ve begun hearing from some of the players you care about most, and they will be there in person — just not at pre-Covid scale, and with more than a little trepidation.
With 2022 a month away, it’s time to imagine next year’s trends, in a way that lets our subscribers take action whenever possible. Here’s our list.
YOUR ACCOUNT
FRIDGE NOTES
The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune contributed content formulas; “Challenge of 2023” analysis; Krazit/Kaye share what works; Protocol shuts down; cheat sheet on VC events/SMB events; cheat sheet on smart lighting
Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how great you are. Future.com, from my periodic glances, is a snooze fest, devoid of even the most justifiable skepticism and tension,” wrote Brad Stone, a veteran tech journalist, in a Bloomberg newsletter this year.”
From Mastodon…
Rachel Metz on mastodon @rachelmetz@mstdn.social
… at least for one day. His tale is poignant, albeit tl;dr.
Anita Ramaswamy is leaving TechCrunch to be a U.S. columnist at Reuters BreakingViews, covering crypto primarily.
CNBC personal finance senior editor Jim Pavia posted this on Twitter: “A PR rep pitched an op/ed and said it was exclusive to CNBC. We did edits and I pinged her with a pub time. She said colleagues sent the piece to another media outlet “unbeknownst” to her and it published. Wonder why my comfort level is so low when it comes to PR firms?”
