Andreessen Horowitz is looking to hire an editor to manage guest posts. The VC firm’s 936-word want ad reveals much about good contributed content. PR pros can go to school on this one, using these universal insights when pitching any outlet.
>> Strategies & Pitch Opps
DEI awareness is one thing, applying its principles through official corporate language quite another. We had the opportunity to examine a style guide produced by a tech company steeped in content publishing. There’s a lot to learn from it.
Three years ago we studied dozens of profiles carrying the headline, ‘Meet the Woman Who…” and “Meet the Man Who…” With gender now so fluid, we wondered whether that’s now an insensitive construct, to be avoided. We asked Tier 1 editors what they thought.
It’s tough to recover when a key employee jumps ship, but that’s exactly what Decipher EIC Dennis Fisher managed to do, last month hiring Lindsey O’Donnell-Welch from rival Threatpost. Just like that, Decipher again is well-positioned to provide its context and analysis on cyberthreats and the efforts to thwart them.
SWMS contributor Leah McLean writes: Just as reporters need a reason why they should write the story being pitched, buyers of security solutions want useful detail on why they should buy. Being in close contact with these buyers as I am, let me share a real-world scenario.
Perhaps you saw the headline in HBR: “Women-Led Startups Received Just 2.3% of VC Funding in 2020.” Google — the company — is out to fix that with a recently launched podcast called Founded… and its co-founder welcomes your pitch.
If you weren’t able to place any speakers in the 2021 RSA Conference, join the crowd. Though it’s too late for this year, SecurityCurve CTO Diana Kelley, who also serves on the RSA Conference’s ML/AI program committee, wants you to have the following useful info for next time.
Thank you 280Blue, Consort Partners, Norwest Venture Partners and SHIFT Communications for renewing your SWMS subscription. We also welcome Corning and Roam Communications as our newest subscribers!