Can you trust columnists and contributors to be fair to the companies they write about, and to be free from biases and conflicts of interest? In the age of the “indie influencer,” we can hope for these things. We also can put in the work. Here’s the SWMS guide for where to look and what to look for, to avoid engaging with compromised publications or individuals.
There’s nothing like a side door into the New York Times. This year has brought one — Currents. Its tag line: “How rapid advances in technology are transforming our lives.”
Have you made the time yet to join Clubhouse and take part in a conversation? We finally got around to it this week and it helped us understand that social audio will alter the landscape in talk radio, webinars, virtual events and social media overall.
SWMS contributor Rhiannon Pacheco writes: Mary Ann Azevedo has long been respected by PR professionals for her prompt and always courteous communication and honest, kind feedback. With her recent move to TechCrunch, accompanied by a new beat, we sat down with her to ask her “Two Questions…”
If you’ve got stories to tell about robotics, you’ve got a new place to tell them. Launched in January, Robotics World is led by none other than Keith Shaw, a longtime IDG edit vet and the former EIC of Robotics Business Review. Robotics World is published by Ontario, Canada-based Kerrwil Publications Limited — not IDG.
PR pros can learn a lot about Protocol Enterprise as a brand — and about the art of interviewing — by watching the Mar. 9 Protocol Live web event, in which senior Protocol reporters Tom Krazit and Joe Williams interview executives from Google and industrial IoT startup Webee.
Protocol Enterprise is what B2B comms pros long have waited for — a destination for authoritative, thoughtful discussion of enterprise tech outside of the trades. Led by senior reporters Tom Krazit and Joe Williams, Protocol Enterprise delivers a steady stream of edit in web articles, newsletters and live web events.
[SWMS contributor Rhiannon Pacheco writes:] Forbes senior editor Alex Konrad has announced the launch of a new weekly newsletter called “The Midas Touch,” debuting Sun. Mar. 7. Alex shared with us rich detail on the newsletter’s focus — “the world of VC and startup fundraising” — and on how PR pros can pitch stories.
Add Fast Company to the growing list of publishers launching readership communities. The Fast Company Executive Board now offers a waitlist in advance of its formal opening next week. FC is building its Executive Board in association with The Community Company, a virtual professional services firm that manages councils for Forbes, Rolling Stone, Newsweek and Bizjournals.
The Wall Street Journal is about to ramp up The Experts, the contributed content operation affiliated with Journal Report. WSJ is open to vetting new “panelists” (contributors) in each of six areas: energy, health, leadership, retirement, small business and wealth management.
YOUR ACCOUNT
A have-a-good-weekend thought: The U.S. cannabis market will be worth $100B in 2030.
Now posted to SWMS:
A16Z Sells ‘Web3’ in DC While Tier 1 Snoozes
A16Z Sells ‘Web3’ in DC While Tier 1 Snoozes, SWMS
Andreessen Horowitz defines Web3 as “a group of technologies that encompasses blockchain, cryptographic protocols, d...
mediasurvey.com
Now posted to SWMS...
American Readers: Where are They?
Using data from @Similarweb, we look at 20 publications to see how many of their readers live in the US. You'll be surprised.
American Readers: Where are They?, SWMS
So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers
mediasurvey.com
Now posted to SWMS: a cheat sheet with 31 business and tech podcasts, most of which seek C-title execs to interview.
Cheat Sheet: Business/Tech Podcasts, SWMS
Here's a list of 31 business and tech podcasts, most of which seek C-title executives to interview.
mediasurvey.com
FRIDGE NOTES
You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com
Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription!
