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Learn How to Analyze Editorial Through the Lens of Ethics

Can you trust columnists and contributors to be fair to the companies they write about, and to be free from biases and conflicts of interest? In the age of the “indie influencer,” we can hope for these things. We also can put in the work. Here’s the SWMS guide for where to look and what to look for, to avoid engaging with compromised publications or individuals.
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Overheard in Clubhouse: Advice for the PR-Curious

Have you made the time yet to join Clubhouse and take part in a conversation? We finally got around to it this week and it helped us understand that social audio will alter the landscape in talk radio, webinars, virtual events and social media overall.

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‘Two Questions’: Mary Ann Azevedo, TechCrunch

SWMS contributor Rhiannon Pacheco writes: Mary Ann Azevedo has long been respected by PR professionals for her prompt and always courteous communication and honest, kind feedback. With her recent move to TechCrunch, accompanied by a new beat, we sat down with her to ask her “Two Questions…”

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New Publication: Robotics World

If you’ve got stories to tell about robotics, you’ve got a new place to tell them. Launched in January, Robotics World is led by none other than Keith Shaw, a longtime IDG edit vet and the former EIC of Robotics Business Review. Robotics World is published by Ontario, Canada-based Kerrwil Publications Limited — not IDG.

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Analysis: Protocol’s ‘Live Journalism’

PR pros can learn a lot about Protocol Enterprise as a brand — and about the art of interviewing — by watching the Mar. 9 Protocol Live web event, in which senior Protocol reporters Tom Krazit and Joe Williams interview executives from Google and industrial IoT startup Webee.

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Analysis: Protocol’s CEO Edit

Protocol Enterprise is what B2B comms pros long have waited for — a destination for authoritative, thoughtful discussion of enterprise tech outside of the trades. Led by senior reporters Tom Krazit and Joe Williams, Protocol Enterprise delivers a steady stream of edit in web articles, newsletters and live web events.

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Fast Company Paid Community Lets Members Publish

Add Fast Company to the growing list of publishers launching readership communities. The Fast Company Executive Board now offers a waitlist in advance of its formal opening next week. FC is building its Executive Board in association with The Community Company, a virtual professional services firm that manages councils for Forbes, Rolling Stone, Newsweek and Bizjournals.

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Be an ‘Expert’ in the WSJ

The Wall Street Journal is about to ramp up The Experts, the contributed content operation affiliated with Journal Report. WSJ is open to vetting new “panelists” (contributors) in each of six areas: energy, health, leadership, retirement, small business and wealth management.

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