Contributed Content Pitch Opp: The San Francisco Standard
April 6, 2022
4:00 pm
If you have a San Francisco-based story to tell, you can tell it yourself in the San Francisco Standard, now in its second year.
>> Strategies & Pitch Opps
A POV on Insider/Business Insider
March 21, 2022
8:41 am
Earlier this month a subscriber asked us for a POV on Insider/Business Insider. What makes them tick? Our response initially was intended only for the subscriber — but we changed our mind about that.
Beware Hostile ‘Climate’ Edit
March 21, 2022
7:14 am
Protocol launched a climate vertical last week. Axios launched a new Climate Truths Deep Dive series, chronicling “how climate change affects nearly everything…” Insider this month launched a multi-part article series on Financing a Sustainable Future.
TC’s ‘Equity’ Podcast Turns Five
March 11, 2022
3:55 pm
TechCrunch’s Equity podcast turns five years old this week. If you haven’t listened lately, consider it. It’s “a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.”
Change is Coming to 31-Year-Old ZDNet
March 4, 2022
9:22 am
Change is coming to 31-year-old ZDNet. According to EIC Jason Hiner, ZDNet is honing its focus on professionals of all sorts — not just IT pros. Its historic emphasis on B2B and IT will soon be over.
Inside Datanami’s ‘People to Watch’ List
March 3, 2022
12:31 pm
Datanami last week announced its list of 2022’s People to Watch. Datanami last week announced its list of 2022’s People to Watch. Eight men, four women. Six whites, six from cultures under-represented. “I can’t say that it’s a scientific process,” EIC Alex Woodie told us.
On Ukraine
March 1, 2022
6:14 am
On Feb. 28 we received an inquiry from a subscriber (vendor, not agency) asking whether journalists were bristling at being pitched in light of the crisis in Ukraine. The subscriber said “proactive pitching” had been paused. Here was our response…
Toolkit: How Do You Get Tier 1 Coverage for Private Companies?
February 17, 2022
9:46 am
How do private companies get covered by reporters committed to cover public companies? Like anything else in PR, it’s difficult but not impossible. Here’s something of a toolkit we hope can help.
Deep-Dive: Kyle Alspach, VentureBeat
February 14, 2022
10:25 am
VentureBeat staff writer Kyle Alspach wrote 15 articles last week. Yes, fifteen, and they averaged a bit more than 900 words each. So if you’ve have a hard time reaching Kyle with your cybersecurity pitch, that could be why.
Tom Krazit’s Secret Weapon
February 12, 2022
4:10 pm
PR pros often wonder how to measure the influence of a particular publication. Similarweb measures audience size and that’s great. How do you measure a publication’s relationship with its readers?
YOUR ACCOUNT
FRIDGE NOTES
Publishers are Losing Visibility in Google Search Results
March 23, 2023
The publications in question are UK-based. Still, the author’s observations about Google bode ill for US publishers as well.
Biz Carson to Bloomberg
March 14, 2023
Biz now covers “the intersection of money and Silicon Valley” for the Bloomberg Wealth section (not Brad Stone‘s team).
Behind the WSJ’s Attack on ‘Woke’ SVB
March 14, 2023
Twitter blew up yesterday about the WSJ’s suggestion that SVB’s problems may have stemmed from “diversity demands.” Absolutely no one should be surprised by this claim. News Corp. chairman Rupert Murdoch recently installed Emma Tucker as EIC, a Murdoch loyalist brought in to lead WSJ’s coverage of the 2024 elections. Says The Guardian: “Tucker will find herself having to work out how to cover a third presidential run by Donald Trump. Murdoch has… cooled on the former president and is warming to Ron DeSantis, the governor of Florida who is expected to challenge Trump for the Republican nomination.”
So prepare for an onslaught of woke this and woke that from the WSJ, a publication that isn’t what it used to be, no matter how much we wish it otherwise.
ICYMI: SMK at SdXCentral
March 13, 2023
Sean Michael Kerner now writes for SdXCentral… watch for his copy soon.
Morning Brew Lays Off Another 40
March 10, 2023
Owner Axel Springer must be nervous. Not a good signal from one the world’s most successful publishers. We’ll do the best we can to audit who left. Axios’s Sara Fischer broke the story.
TweetDeck Doesn’t Work Anymore
March 6, 2023
Folks are losing their minds. It’ll come back but it won’t be free, that’s for sure.