One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do.
Protocol has not only hired a boatload of top journalists in its first 18 months, but also has recruited almost 200 contributors whose work appears in a thought leadership vertical called Braintrust. If you represent thought leaders, you’ll enjoy this Q&A with Protocol associate editor Kevin McAllister — your pitch contact — and Protocol president Tammy Wincup.
Industry Week senior editor Laura Putre wants your contributed content and is willing to do more than most gatekeepers to get it.
SWMS contributor Rhiannon Pacheco writes: Landing a product review in Wired is a big win. We sat down with senior editor Michael Calore to learn more about who and how to pitch, whether Wired takes exclusives, and how product coverage can be a cultural reflection of sorts.
SWMS contributor Erica Guevara spent lots of listening time with six travel podcasts well worth pitching if you’ve got a travel-related story to tell.
Most B2B publications serve professional buyers of products and services. In B2C, typically, it’s all about passions. Is parenthood a passion? Some Spider Studios knows it is. The NYC-based web publisher is doing pretty well these days with the combination of Scary Mommy, Fatherly and The Dad.
Relationships are the key to PR success. How many times have you heard that? In our experience, they are “a” factor but two others stand just as important. Let’s explore them.
VC firm Andreessen Horowitz is building what you might call its own Wired — a pro-tech media brand appealing both to consumers and business. It’s unnamed as yet, but A16Z is hiring fast. So far, at least, parts of it appear to be pitchable.
Andreessen Horowitz is looking to hire an editor to manage guest posts. The VC firm’s 936-word want ad reveals much about good contributed content. PR pros can go to school on this one, using these universal insights when pitching any outlet.
DEI awareness is one thing, applying its principles through official corporate language quite another. We had the opportunity to examine a style guide produced by a tech company steeped in content publishing. There’s a lot to learn from it.
YOUR ACCOUNT
A have-a-good-weekend thought: The U.S. cannabis market will be worth $100B in 2030.
Now posted to SWMS:
A16Z Sells ‘Web3’ in DC While Tier 1 Snoozes
A16Z Sells ‘Web3’ in DC While Tier 1 Snoozes, SWMS
Andreessen Horowitz defines Web3 as “a group of technologies that encompasses blockchain, cryptographic protocols, d...
mediasurvey.com
Now posted to SWMS...
American Readers: Where are They?
Using data from @Similarweb, we look at 20 publications to see how many of their readers live in the US. You'll be surprised.
American Readers: Where are They?, SWMS
So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers
mediasurvey.com
Now posted to SWMS: a cheat sheet with 31 business and tech podcasts, most of which seek C-title execs to interview.
Cheat Sheet: Business/Tech Podcasts, SWMS
Here's a list of 31 business and tech podcasts, most of which seek C-title executives to interview.
mediasurvey.com
FRIDGE NOTES
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Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription!
