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>> Strategies & Pitch Opps
There’s a back door to landing a C-title profile in the Wall Street Journal. There’s also a catch: the executive must maintain a “personal board
Former AP, PC Week and Computerworld journalist Bob Scheier helps develop thought leadership content for global B2B companies. He is very, very good at it. In this Q&A, Bob shares tips and tricks for getting techies to come across with clear, usable insight.
SWMS contributor Amanda Orr writes: Remember those job interviews where they ask you to share your greatest weakness? And there were always those annoying people who refused to answer the question but instead positioned a strength as a weakness (“Oh, my greatest weakness is that I’m simply a perfectionist and I put in too many hours!).
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