What can tech PR expect in terms of AI coverage in February, March and April? As part of a valet consulting request, a subscriber asked us to do some thinking on that. Below is what we came up with.
TechCrunch suffered layoffs yesterday. At least five editors were affected
Perhaps you saw our Nov. 30 analysis of narrative story formulas that continually appear in Tier 1. The idea would be for PR pros to contour their story pitches to fit one of these formulas, since publications are writing these kinds of stories anyway.
UK-based Enterprise Times has an interesting proposition this year for B2B agency folks: instead of pitching weak news and hoping for the best, why not pay for prominent publication at an affordable rate?
Tech media changed today with the merger of TechTarget and Informa PLC, which calls itself “a leading international events, digital services and academic knowledge group.”
We’ve probably overcovered Fortune this year relative to other publications, but only because the 94-year-old publication outperformed everyone else in the industry. That was then. Fortune may struggle in ’24 to replicate 2023’s success. Here’s why.
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Ten years ago last month, we published a list of narrative story formulas that often showed up in Tier 1 publications. Our research back then determined that a small number of edit formulas provided structure for a large number of pitchable, high share-of-voice feature stories.
TechCrunch last week fielded a reader survey built to define what TC readers see in 2024, and perhaps, how many editors produce it.
Ever go to Techmeme and wonder which article is “the best” on a given topic? Generative AI can help answer that question. We looked at news published this week from ZDNet, TechCrunch and The Verge…
YOUR ACCOUNT
FRIDGE NOTES
… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.
‘The Prompt” is not out yet, but you can sign up for it here.
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.
Forbes’s reputation is taking a hit because of the ad scandal unearthed this month by the WSJ. Some advertisers have stopped spending with Forbes, at least temporarily. Here’s the latest from Digiday [subscription required].
