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Inside Protocol Braintrust: A Contributed Content Opp

Protocol has not only hired a boatload of top journalists in its first 18 months, but also has recruited almost 200 contributors whose work appears in a thought leadership vertical called Braintrust. If you represent thought leaders, you’ll enjoy this Q&A with Protocol associate editor Kevin McAllister — your pitch contact — and Protocol president Tammy Wincup.

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How to Pitch the Wired Consumer Products Team

SWMS contributor Rhiannon Pacheco writes: Landing a product review in Wired is a big win. We sat down with senior editor Michael Calore to learn more about who and how to pitch, whether Wired takes exclusives, and how product coverage can be a cultural reflection of sorts.

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Scary Mommy, Fatherly and TheDad: Parental Targets to Pitch

Most B2B publications serve professional buyers of products and services. In B2C, typically, it’s all about passions. Is parenthood a passion? Some Spider Studios knows it is. The NYC-based web publisher is doing pretty well these days with the combination of Scary Mommy, Fatherly and The Dad.

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Pitch Tip: Three Kinds of Value

Relationships are the key to PR success. How many times have you heard that? In our experience, they are “a” factor but two others stand just as important. Let’s explore them.

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Tier 1 Has a New Competitor: Andreessen Horowitz

VC firm Andreessen Horowitz is building what you might call its own Wired — a pro-tech media brand appealing both to consumers and business. It’s unnamed as yet, but A16Z is hiring fast. So far, at least, parts of it appear to be pitchable.

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