SWMS Q & A: Jared Council, Journalist

Jared Council is one of a kind. Yes, he covered AI for the WSJ, which is sort of a conventional thing for a good reporter

Dossier: Dylan Sloan, Fortune

Fortune editorial fellow Dylan Sloan will turn 24 in May. If you happened to visit Freeport a year or two back, you might have run

Cheat Sheet: AI Awards Lists

Here's a cheat sheet on AI awards. It's a mix of emerging companies, cool tools and extraordinary individuals that set examples for everyone else.

SWMS Dossier: Belle Lin, WSJ CIO Journal

If tech journalism had its own 30 Under 30 list, Belle Keni Lin certainly would be on it. The 28-year-old WSJ reporter started her career

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Deep Dive Part 1: When Gen AI Writes The Pitch

Just for fun, try creating the story pitch after the story is written. We did that this week, using generative AI. We pasted an already-published story into each of three GenAI

Deep Dive Part 2: Your New Job? VP of Pitch Analytics

It's 2026. You've got a new job, earning $250K a year as "VP, Pitch Analytics." You've got a modest budget to retain freelance tech reporters. You manage an intern.

Deep Dive Part 3: Gen AI Critiques A Contributed Post

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Update: Paid Content Directory 2024

We're proud to introduce the SWMS Paid Content Directory 2023. Modeled after our contributed content gatekeepers directory, the resource is designed to help point our subscribers in the right direction

Paid Content Rates for VentureBeat

VentureBeat strategic sales director stepped up with lots of useful detail on VB's paid content programs. "We have a range of content offerings -- featured video interviews, branded content and

Paid Content Rates: Fast Company

Here are the latest paid content rates from Fast Company. The submission below is provided by FC account director Justine DeGaetano. Fast Company will write the post for you, at

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How Frustrating, Right? All That Work…

Fortune editorial fellow Rachyl Jones wrote this 1,300-word feature that mentioned Neutrogena 29 times. An exec from Neutrogena’s parent company was quoted four times. Fortune ran Neutrogena’s art. Yet Neutrogena was not mentioned either in the headline or the lede. The headline: “Face-scanning AI apps are giving cosmetics companies deeper connections, and selling points, with customers.” There was no reporting done on any other app.

Says GPT-4: “The primary focus of the article is on Neutrogena’s utilization of AI technology.” Says Google Gemini: “This story is about Neutrogena’s AI skin analysis service called Skin360.” Says Claude 3: “This story is about Neutrogena’s AI-powered skin analysis service called Skin360.”

Can you imagine the frustration in Neutrogena comms? Fortune’s design — in sections and on author pages — permits only the headline to show. That’s all the reader has in order to decide whether to stop and read. All that time invested with no mention of your company where you need it most.