SimilarWeb

Inside 15 Top Tech Edit Sites: New Insights from SimilarWeb

Most PR pros study journalists but not the sites they work for. They miss a lot of insight that way. That's why we love spending time on SimilarWeb, a freemium site that lets you analyze basic audience metrics of any web brand. In February, using SimilarWeb, we studied stats from 15 leading tech news sites and learned a ton. This week we studied the same 15 titles and compared the results.

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Where are the Engaged Readers? SimilarWeb Stats Can Tell You

Perhaps the most respected tech publication in the industry has the highest bounce rate, the smallest number of page views per visit and the lowest time on site among all major rivals. Which is it? SimilarWeb can tell you, for free. Founded seven years ago this month, SimilarWeb data can reveal dozens of criteria that can help shape your pitch strategies.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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Mark has written about PR several times, with a positive POV. He... Read more

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