Perhaps you’ve seen How to Lead, the new weekly business leadership column from the Financial Times. It’s a showcase for executives with something compelling to say. Work & Careers editor Helen Barrett, who oversees the franchise, welcomes PR input but there are guidelines and we’ll get to them in a moment.
We've been studying CEO profiles lately -- because subscribers have been asking us to. Here's what we found. CEO profiles focus either on CEOs getting to the top, or the techniques they use to stay there. The getting-to-the-top pieces are almost always "Can They Do It" stories, portraying a CEO's quest to establish a new marketplace or vanquish entrenched competitors.