-- Updated July 25, 2017 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind list of gatekeepers is freshly scrubbed and augmented. It's the most popular page on our web site. Enjoy and good luck.
Our Bay Area trip was fun and informative. As usual, AEs and SAEs struggle to reach reporters who are overworked, arrogant or both. In one particularly heartbreaking story, a senior PR pro (and a fine person, in our view) told us of approaching a well-known reporter at an event, only to see him spot her, turn his back and walk away. There is no excuse for this.
Officially speaking, Stephen J. Bronner is now a deputy editor at Entrepreneur, supervising seven staff writers. "It's always fantastic when you're able to do a new job with the same people you've become accustomed to over the years," he says. We say "officially" because Stephen isn't straying far from the contributed content gatekeeper role he filled for the past two years.
We've been studying CEO profiles lately -- because subscribers have been asking us to. Here's what we found. CEO profiles focus either on CEOs getting to the top, or the techniques they use to stay there. The getting-to-the-top pieces are almost always "Can They Do It" stories, portraying a CEO's quest to establish a new marketplace or vanquish entrenched competitors.
You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it's heartbreaking to hear that "the client wants it written this way" or "this has already been approved." That's why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.
Entrepreneur contributors editor Stephen J. Bronner last week sent us his cheat sheet titled "How to keep Entrepreneur.com editors happy." It's required reading for any PR pro seeking to land a contributed post -- there or anywhere. As you'll see, it's designed to make Stephen's editing job easier -- but sheds practically no light on the topics Entrepreneur cares about most.
Even before the Apple Watch arrives, "design" has come to dominate the hive mind. (The latest evidence: this week's 16,628-word New Yorker profile of Apple chief designer Jony Ive.) Wearables, car tech and IoT -- three of today's top tech trends -- all owe themselves to design. Smart VC firms are hiring designers-in-residence. Yet editorially, the rise of design is easy to miss.