Jennifer Jolly is a media star. She contributes weekly to USA Today and is a regular on NBC’s The Today Show. She also contributes to the New York Times though not so much lately. Jennifer is also an educator. Last month she launched Techish, her own tech site. Its mission: demystify technology for everyday people.
Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.
SWMS publishes and periodically updates a list of narrative story types that recur year after year in tech and business media. Today we refresh that list with examples that might spell pitch success for PR pros specializing in B2B IT, especially in times when you have no "news."
(Editor's note: Moments after we posted this profile, Evelyn announced her next move...) Evelyn Rusli is the kind of reporter even senior PR pros will admire from afar. Imagine being on camera at Fox News and TechCrunch and working for Forbes, twice for the New York Times and now for the Wall Street Journal -- all before you're 30. Before any of this, college-age, freelancer Evelyn, home for the holidays, helped the NYT cover a 9.1 magnitude earthquake -- yes, a 9.1 -- in her native Indonesia.
If you were buying native advertising from a media brand, you'd want that brand to make the native ad content as visible as possible, right? That's why we were surprised to discover this week that many leading media brands don't always ensure that their native ads show up in their own search results.