PR

David Strom on Pitching

We asked David Strom to respond to the same questions that TC Currie answered last month. David, a regular contributor to SWMS, was the founding editor-in- chief of CMP’s Network Computing, a previous editor-in- chief with Tom’s Hardware, and currently runs the Inside Security email newsletter.

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TC Currie on Simplicity

There’s long been a divide between techies and non-technical folks who can’t understand new technology. The early success I had in my career came not just from my ability to code, but from my ability to translate between these two groups. That skill was a mainstay throughout the 20+ years I spend in software development.

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More Reaction to Our Open Letter, "Dear B2B Client..."

Our readers had a lot to say about our open letter written from a fictitious B2B agency to a well-meaning fictitious client. A lack of candor often plagues an agency-client relationship after the glow of the kickoff has faded. Our open letter was designed to let agency leaders say what was on their minds.

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What You Said About Our Open Letter, 'Dear B2B Client...'

Last week we published an open letter from a fictitious agency to a fictitious client, urging it to recognize new and daunting realities. We didn’t promote it in last week’s emailer because, frankly, we weren’t sure we should have published it. After all, we analyze tech media for a living. Dispensing business advice to PR agencies isn't something you ask us to do.

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Christina Farr on PR Technique

Fast Company senior writer Christina Farr teed off on PR last week. Stated her Nov. 23 Tweet: "PR needs to innovate in 2017: Press releases, embargoes, mail-merge all need to be a thing of the past. Not how journalists work anymore." Considering that Christina once worked in PR herself (Eastwick), her complaints carry extra weight.

SWMS: Notes from the Field, Nov. 10, 2016

AI is it in Silicon Valley these days. But what exactly is it? Is bot coverage a fad? Who are the influencers? And when can I buy a synth? We'll be producing a special report next month on AI edit, an influence map and all the goodies. Meanwhile, based on our conversations, one might want to consider the following...

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David Needle on Email Technique

Currently a freelancer for eWeek and other tech sites, David Needle has reported on tech for more than 30 years. Over that period, he saw quite a few email pitches and became something of an expert on the topic. In a recent email exchange with us, that topic was very much on his mind. Things got started when we sent him this Sept. 29 post in The Atlantic from senior editor James Hamblin.

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Notes from the Field, Sept. 29, 2016

We learned much in our 15 meetings last week in Chicago and Washington, DC. For example, we learned that some clients live in a time warp. No, Tier 1 reporters don't want to travel to Timbuktu for your press conference or product demo. And only a reporter new to a beat has time for coffee. Also, what's with the quotas and ultimatums?

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David Berlind on the Micro-Pitch

Many editors love catching PR people doing things wrong. Programmable Web EIC David Berlind this week caught someone doing PR right. A 32-word email from the CEO of JavaScript2img inspired a 729-word article from David. Here's how the hit came to be, from David himself.

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Book Review: Jason Kincaid Dishes on PR, and Reporters, Too

Former TechCrunch reporter Jason Kincaid has written a book you'll want to read. Available now as an Amazon e-book and later this month as a paperback, "The Burned-Out Blogger's Guide to PR" was written for startup CEOs looking to hire PR pros, or to do PR themselves because, hey, how hard can it be? 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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