Just another buzzword, right? Advertorial has been around forever. Native advertising is subtly different -- and one day will save the publishing business.
New editors in charge in both shops, and a new BW.com "innovation" column to pitch
How did an obscure, 30-person company inspire feature stories in Wired, Slate, The Atlantic, The Guardian and CNN all within three months?
Sam: So you’re in the context business.
Alexis: Yes, big time.
