Three top security reporters, from Bloomberg, Reuters and the New York Times, shared insights last night at a symposium hosted by The Bateman Group in San Francisco.
Among our takeaways:
* PR should beware of "beat creep" -- all three "security" reporters write about much more than security
Playback files and transcript now available:
Pulitzer prize-winning New York Times reporter Matt Richtel will discuss how multi-story packages come together, from their shaping with editors to their development with the NYT art department, to their amplification through social media. Richtel has produced several big packages for the NYT -- will your client be part of the next one?