video

Study: 86% of B2B Video is Viewed on Desktop, Not Mobile

Surprise! Eighty-six percent of B2B video viewing takes place on the desktop, only 14 percent on mobile, according to a recently released study sponsored by SWMS subscriber Vidyard, a Kitchener, Ontario-based video analytics provider.

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Behind The Verge's Redesign -- Platforms & Video

The Verge redesigned today. Gone are the colored tiles -- era over. Instead the site offers a single wide-measure column tailored for finger-flicking. But The Verge is really not about "the site" anymore. It's about platforms and video. That's where the growth is. Home page? RIP.

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Watch for TouchCast

Former TechCrunch co-editor Erick Schonfeld is the executive producer of IDG's DEMO conference, but he also happens to be the co-founder of TouchCast, a fast-rising interactive video platform company. TouchCast lets video producers embed clickable elements -- such as a photo, a web page or even another video -- within the video frame itself. Think of it as picture-within-picture web video.

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SWMS Profile: Eric Savitz, SF Bureau Chief, Forbes

Eric Savitz has settled in as Forbes's new SF bureau chief. How is he distinguishing Forbes from its competition?

Does Forbes's new focus on curation and crowdsourcing affect its definition of news?

Eric has empathy for PR and will provide practical insights for you.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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