The Verge

Who Should Get Review Units? Data Can Tell You.

In 2017, clients will pose new and challenging questions to their agencies, questions that only tools can answer. In that spirit, we asked the folks at Jumpshot, a San Francisco-based analytics firm, to deliver usable insights in the following SWMS exercise.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Notes from the Field, Nov. 17, 2016

It's hard to imagine the Wall Street Journal without deputy bureau chief Don Clark -- he worked there 23 years. But as of Dec. 15, Don is out the door, having accepted the buyout offered last month by WSJ parent company News Corp. Always quick to return an email, tech PR pros will miss him. Says Don: "That's what they've been telling me -- and it's gratifying."

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Behind The Verge's Redesign -- Platforms & Video

The Verge redesigned today. Gone are the colored tiles -- era over. Instead the site offers a single wide-measure column tailored for finger-flicking. But The Verge is really not about "the site" anymore. It's about platforms and video. That's where the growth is. Home page? RIP.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Countdown: Vice News on HBO

It's not too early to start planning for Vice's nightly news program on HBO. Announced last fall, the as-yet-unnamed program is being shaped by Vice executive news VP Josh Tyrangiel, the former Bloomberg executive who turned the once-staid Businessweek into something edgy and colorful. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

The SWMS Tier 1 Podcast List

Which Tier 1 titles are podcasting? In June 2016 we explored the podcast efforts of 11 top titles, listing the shows and their missions, and where there is opportunity, whom to pitch. Here's our spot check, in alphabetical order.

 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Watch It -- Here's Facebook Live

Tech PR pros don't need something else to do, but it's probably time to keep an eye on Facebook Live (FBL). Launched last August, FB's live video portal has come of age. Brands, celebrities, tech journalists and mere mortals are broadcasting live every day to large and growing audiences.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Introducing Circuit Breaker, a Gadget Blog from The Verge

Vox Media has launched Circuit Breaker, a gadget blog run by The Verge and built to live on Facebook. Circuit Breaker also lives as a channel on The Verge itself, but the mission is to get The Verge's gadget content flowing in FB streams like yours.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

How Journalists Would Improve the Experience of Covering CES

With CES a month away, we asked veteran tech journalists, "if you could wave a magic wand and change the experience of covering CES, what exactly would you change?" We got more than our share of throwaway answers. We also got plenty of earnest answers that might help make a PR pro's Vegas experience more successful.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Profile: Joanna Stern, WSJ

Nine years ago this month, WSJ personal technology columnist Joanna Stern was an account coordinator at Kaplow Communications in New York. Last week Joanna was in Hong Kong, working the crowd at Converge, a two-day Asian tech conference co-sponsored by WSJ and f.ounders. Not bad.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Pages