UBM

Behind the InformationWeek Layoffs: The Rise of Interop ITX

Last month's layoffs at InformationWeek (UBM) and eWeek (Quinstreet) saddened PR with good reason. Who still writes 500-word articles about tech vendors -- the ones clients expect? Says UBM EVP Kelley Damore: "That's not the model we're in anymore. It has always been the written word, but now there's so much content out there... we need to rethink this."

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How to Pitch Contributed Content to InformationWeek

Considering that IDG doesn't accept "one-off" contributed content and TechTarget doesn't accept it at all, PR should celebrate David Wagner's new role as gatekeeper of contributed content at InformationWeek. The executive editor says vendors are welcome to submit -- under certain conditions.

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Chris Kanaracus Joins Constellation in an Editorial Role

Constellation Research has hired former IDG senior correspondent Chris Kanaracus to oversee Insights, a new daily news service Constellation is set to launch next month. Although Insight content will be available primarily for Constellation's clients, Chris will edit a daily e-newsletter that will analyze breaking news announcements and trends in enterprise tech.

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UBM Folds Three Titles, Reorganizes InformationWeek

UBM yesterday reorganized InformationWeek and in the process laid off VP & EIC Rob Preston and IWK.com EIC Laurianne McLaughlin. Also departing: editors Kristin Burnham, Shane O'Neill, Alison Diana and David F. Carr, as well as Lorna Garey and Heather Vallis from InformationWeek Reports. Retained were editor Chris Murphy, executive editor Doug Henschen and editors-at-large Charlie Babcock and Tom Claburn.

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InformationWeek's Community Play

Informationweek debuted a new design and new features this week. The biggest change of all: new emphasis on community. Planning to contribute content? You'll want to see IWK's latest Writer's Guidelines. We've included them in our coverage. 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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