Twitter

MentionMapp: an Improved Twitter Discovery Tool

If you use Twitter to spot influencers, you absolutely have to make some time for MentionMapp. It’s an easy and fun way to see who has been yapping with whom, but more important, it can lead you to an influencer’s sources and connections without lots of keystrokes and menus.

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Match the First Tweets to the Influencers Who Tweeted Them

Ever look up your first Tweet, or anyone else's for that matter? Examine enough of them and you'll see patterns. Most say what the person is doing or where they're going. Just for fun we looked up First Tweets from 30 tech media influencers. Here are eight of them. Your mission: match the First Tweet with the influencer who Tweeted them.

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BuzzFeed, Twitter Brawl It Up

Have you ever wanted to really stick it to a reporter? That's what Twitter communications exec Nu Wexler did this week. On Monday, BuzzFeed senior technology reporter Alex Kantrowitz sent a private message to someone familiar with Twitter Engineering, presumably a current employee. Alex asked this person for an off-the-record interview.

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The Universal Newsroom, Powered by Twitter

Here at SWMS we spend a lot of our weekdays lurking on Twitter, watching the journo chatter unfold. If you really care about understanding the targets you're pitching, perhaps you do too. You can glean a lot about your target's personalities -- and the kind of e-mail and phone temperament that would work or not work -- by being ready to watch them act out, 140 characters at a time.

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SWMSTweet this week: Fortune’s themes, Klint Finley, Mass Relevance and more…

@SWMSTweet this week: Fortune’s themes, Klint Finley – journanalyst, get to know know Mass Relevance and more…

Fortune next year will do something that drastically affects PR people.

AdWeek wrote about it: bit.ly/qRvrUo

Fortune figured out that it sells more advertising when it offers theme issues... like "The Fortune 500" issue, for example... big and fat.

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SWMS Tech Edit Spotlight: Twitter Tools

What's new with Twitter tools? There are already too many -- which provide the best payoff? What IS payoff, anyway? We walk you through a half-dozen scenarios and the outcomes you can expect. Did you know that the top re-Tweeters of marketing guru Seth Godin are born-again Christians? That's the kind of thing tools can tell you. We'll spotlight the ones that really work, and show you how.

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SWMS Profile: Laurianne McLaughlin, online managing editor, CIO.com

Laurianne McLaughlin doesn't write as much as she used to but has gained influence, as home page editor at CIO.com and custodian of the virtualization and cloud computing "drill down" sections.

CIO is a tough nut to crack but less so if you've got some chops in social media and clients who can hook you up with front-line IT pros. Laurianne's biggest job: to differentiate CIO's coverage.

Can you help her?

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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Wed, 2014-10-29 05:56

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