tools

Search Tool TechNews (IT Database) Testing New Version

A new, beta version of TechNews emerged this week. You may know the product by its old name, IT Database. By any name it’s a trusted search tool that unearths who’s been writing about what in B2B tech edit. It celebrates its 10th anniversary this year. The latest TechNews version, in beta, allows users to “follow” reporters and be alerted when they write something new.

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MentionMapp: an Improved Twitter Discovery Tool

If you use Twitter to spot influencers, you absolutely have to make some time for MentionMapp. It’s an easy and fun way to see who has been yapping with whom, but more important, it can lead you to an influencer’s sources and connections without lots of keystrokes and menus.

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Little Bird, the Powerful Twitter Tool, Now Updated

Mining Twitter for influencers is every PR pro's job. A great tool for that task, Little Bird, was updated this week in important ways. Since its founding in 2011, cloud-based Little Bird has indexed Twitter users primarily by how much clout they have with other Twitter users. We've used Little Bird for years and love it.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: Data Journalism

Got data? Of course you do. Can you use it as a pitch tool? Sure you can. It won't be easy, at least to start. But it will be worth it in the end.

In which month are LinkedIn members most often promoted? During which month should you ask for a raise?

Would you read articles like these?

We've seen the rise of infographics. We are also beginning to see the end of their novelty. 

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SWMS Tech Edit Spotlight on Social Search Tools

In the era of social media, search is more than just Google and Bing.

Explore the world of social-specific search tools -- Social Mention, ArchivedBook, Blekko and more -- with illustrated step-by-step walkthroughs on how these tools can help PR pros spot trends and opportunities.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

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