storytelling

Cover Story Elements: What It Took and What It Still Takes

Back in 2011, for a subscriber, we produced a slide deck titled “Cover Story: What It Takes” and last month rediscovered it deep in a sub-directory. Now here we are in 2017. Had anything changed? Story lengths sure have. Reporters lucky enough to write 2017 narratives almost universally complain of having to trim the copy... 

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Research: Three Landscapes, One Pitch Path to Successful Narratives

SWMS subscribers this year have told us two things loudly and clearly: they're having trouble pitching narratives and they're struggling to place contributed content. This week we explore something that's best done before building your story lines: it's understanding the three landscapes in which narratives shed light and bring value.

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SWMS Strategic: Visual Storytelling, Problem and Solution

Visual storytelling is one slow train, isn't it? Why doesn't today's web content move people like books and movies do? Multimedia tools and powerful hardware abound. And we  remain so easily captivated by drama, be it last fall's Balloon Boy hoax or last week's game-winning goal   from Landon Donovan.

 After attending a two-day visual storytelling summit 
in Washington state, we think we know why.
 
Formidable obstacles remain, especially for corporations not used to humanizing themselves.
 
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SWMS Targets: Mike Cassidy, columnist, San Jose Mercury News

Mike Cassidy is among the last men standing at the venerable San Jose Mercury News. He also endures as a storyteller. Many pay lip service, but few of today’s journalists really know how to make a reader care — truly care — about a person they don’t even know.

Mike’s writing evokes. It speaks. It’s stylish but not self-conscious.
It’s too bad more PR pros aren’t geared to help someone like this. All the potential is right here in these notes. He outlines several pitch approaches he’d consider.

Mike also says he will answer any e-mail addressed specifically to him (i.e. not blasts). Try him on that!

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SWMS Targets: Storytelling with Adam Lashinsky

Journalists pay lip service to the value of storytelling, but precious few practice it anymore. That's why Fortune senior editor at large Adam Lashinsky has agreed to conduct a 30-minute  storytelling workshop with us. He'll be deconstructing three articles and two videos, discussing everything from how they came about to difficulties encountered to outcomes. Do NOT miss this session.

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SWMS Editorial Teleconference: Michael Fitzgerald, freelancer

Michael Fitzgerald
Freelancer
June 2009

Thoughtful and articulate, Michael Fitzgerald is a kind of journalist that journalism cannot survive without. He is a storyteller, who ties together disparate elements to engage and entertain a casual reader. As a freelancer, Michael did well in 2008. But publications keep missing their ad page forecasts, and editors are starting to accumulate pieces that they've purchased but have no room to run -- at least in print. PR pros have a vested interest in heeding Michael's words and helping him -- and all storytellers -- to be successful.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

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